Sunday, July 18, 2010

Croatia Tourism Launches New Internet Funnel Site for Japan

By Mike in Tokyo Rogers

Croatia is the Mediterranean the way it used to be. And it sure is!

The Croatian Tourism Bureau in Japan gets my award for being one of the first to capitalize on using  a .jp domain for the purposes of upping their Internet traffic and creating an "Internet funnel" to solve problems involved with using a .com domain with a .jp sub folder in Japan.

On Friday night, the Croatian Tourism Bureau launched and it looks fantastic! Croatia is definitely fast becoming the next place I want to visit on vacation. Check out the site, it is massive and has tons of beautiful photographs of just how beautiful Croatia is.

Croatia is on the Adriatic Sea and was, long ago, part of the Roman Empire so there's lots of architecture left over from those days... And, since Croatia was part of Eastern Europe for so long and has only opened up to the west for the last twenty years or so, the scenery, landscape and architecture are still pristine.

Imagine what Italy must have looked like 100 years ago... That's what Croatia looks like today. This is where I'm taking my children on vacation next time.

The Croatian Tourism Bureau took our advice and created the Internet funnel. Smart move. As explained in a former post at this very blog, in a search, and must compete for numbers of results but they must also compete for quality of results on a search. That is why a .com/jp URL is not efficient at all.

This is Japan. Both Google and Yahoo must give priority on a search to local businesses in order to survive. That's not just because of what they want to do, that's smart business.

As I wrote on the very same blog concerning this very same subject:

There are other problems with a .com domain. For example, consider this; Japanese kanji are two bits. The English alphabet is one bit. So, a search engine that is designed for the west - say, - even with Japanese kanji inserted in the SEO - will often return "noise" if a Japanese person searches for, say, "travel in Europe" when they write down the search in Japanese kanji... I'll try it for you here: 海外旅行... A computer not configured for Japanese will return this as junk. It might look like Hieroglyphics.

The answer is to create an "Internet Funnel" using a .jp link to lay next to, or on top of, the current .com domain and act as a net or a funnel to bring in the Japanese traffic. The funnel is completely set-up in Japanese with Japanese SEO and key words. It is for Japan only. It's a simple concept that works every time.

So, for example, my USA company URL in Japan may be: This puts my company URL in a sub folder so searches will not prioritize searches for me.... This hurts my business.

But! If I create a as a funnel, it captures all Japanese traffic for me first, then directs to my .com. This increases my rating; and I don't have to touch my basic .com site at all... The funnels all local traffic to my main domain and then a click of a button delivers my traffic to the home base. Simple and deadly efficient.

So hat's off to Croatia Tourism for their new .jp domain. I will keep you posted on the results as they come in. In the meantime, go check out the site. It is user friendly (of course, we helped them design it) and it solves the problem of HQ getting upset because it doesn't touch their page at all.... Like I said, it is a funnel. It catches and directs folks in Japan quickly and more efficiently to the main page!

After all, that's what an Internet funnel is for! Everyone's happy!


Croatia, Mike in Tokyo Rogers, Mediterranean, SEO, Yahoo, Adriatic Sea, Google, Google search,,, Croatia Tourism, Internet, Internet funnel, Marketing Japan, Mike Rogers, Roman Empire, Architecture,

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