Monday, August 30, 2010

Marketing Japan: A Sense of Humor Helps!

By Mike in Tokyo Rogers

Depending on what you are selling, I think a sense of humor can go a long way... OK, maybe it's not so good for a funeral parlor, but, I think in many instances, humor can help you get your name out to the public.

Take this great low-cost South African airline that I stumbled upon. The name's Kulula and they've even put their brand of humor on their planes!

Humor is a super way to get people to remember your name. Just make sure that the product or service is solid and then do everything to make the customer experience the best. Everyone wants to laugh, right?

Not only does Kulula put their humor on the planes, they even use humor to make the inflight experience more fun. Check these entertaining announcements out:

On a Kulula flight, (there is no assigned seating, you just sit where you want) passengers were apparently having a hard time choosing, when a flight attendant announced, “People, people we’re not picking out furniture here, find a seat and get in it!”

On another flight with a very “senior” flight attendant crew, the pilot said, “Ladies and gentlemen, we’ve reached cruising altitude and will be turning down the cabin lights. This is for your comfort and to enhance the appearance of your flight attendants.”
On landing, the stewardess said, “Please be sure to take all of your belongings.. If you’re going to leave anything, please make sure it’s something we’d like to have.”
“There may be 50 ways to leave your lover, but there are only 4 ways out of this airplane.”

I think this is wonderful. But, like I said, make sure that the service or product is solid and then this works. I also think that being able to have a sense of humor makes the experience better for everyone; customers and staff included which point to a better company culture. This will just lead to a better, more profitable company.

Cheers for Kulula Airlines!

Kulula Airlines URL:
Orignal Article:
More humor:

Keywords: Humor, airlines, Kulula, South Africa

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