tag:blogger.com,1999:blog-2207076947655236975.post3928750215169619214..comments2024-03-14T07:32:30.141+09:00Comments on Marketing Japan: Giving Away Things For Free is the Best Promotion and a Key to Making Moneymike in tokyo rogershttp://www.blogger.com/profile/04977446676243085409noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-2207076947655236975.post-49923645970538142062012-02-21T08:56:07.442+09:002012-02-21T08:56:07.442+09:00That story about the TV execs reminded me of somet...That story about the TV execs reminded me of something my marketing professor preaches almost daily: You're not selling a product, you're selling a feeling, an experience. Kodak doesn't sell film or cameras, they sell memories. If they had stuck to being "a film company" they'd be out of business right now! Instead they adapted to new, digital camera and printing technology and they keep on truckin. The most crucial part of running a company is figuring out what it is you are selling. Once that's figured out, the rest is just details.Jimbohttps://www.blogger.com/profile/09289473216304069018noreply@blogger.comtag:blogger.com,1999:blog-2207076947655236975.post-24440481352207534872012-02-17T18:25:56.827+09:002012-02-17T18:25:56.827+09:00Uh, yeah! Sure. Just go into your favorite izakaya...Uh, yeah! Sure. Just go into your favorite izakaya and order any beer you'd like. In fact, order several. They're all on me. I'll pay you back when I see you next time!mike in tokyo rogershttps://www.blogger.com/profile/04977446676243085409noreply@blogger.comtag:blogger.com,1999:blog-2207076947655236975.post-74898500218370019272012-02-17T17:58:40.656+09:002012-02-17T17:58:40.656+09:00Hey everyone, Mike told me he's buying free be...Hey everyone, Mike told me he's buying free beer for anyone who posts a comment on this blog.<br /><br />Three cheers for our pal, Mike-san!<br /><br />Where do we go to get our free beer?Andy "In Japan"https://www.blogger.com/profile/04505038501136945817noreply@blogger.com