By Mike in Tokyo Rogers
I never eat McDonald's. I don't like the food... But I do like some of the public relations things McDonald's does. When it comes to PR, McDonald's is top class (especially for PR to mom's and kids!)
Once in a great while, I might let my son have some fried potatoes but, even that, is about once every six months. I don't like McDonald's food and I don't want my family to eat it.
But, as far as public relations goes, McDonald's is tops.
Near my home in Futakotamagawa there are many baseball diamonds near the river. I often take my son and wife for walks along the river. There, at one diamond every week, are elementary school kids playing baseball in some sort of tournament sponsored by McDonald's.
I guess they are going to have the finals this year on August 15th. I will try to get photos of that! Here's info in Japanese.
Here's some info in English about last year (it's all I could find).
It is very cool of McDonald's to sponsor this and not insist upon having their logo splattered everywhere.
Very cool McDonald's...
But I still won't eat your food... The ¥100 coffee? Sure.
--------
Keywords:
Japan, baseball, McDonald's, Mike Rogers, Marketing Japan, Mike in Tokyo
No comments:
Post a Comment
Comments must be succinct & relevant to the story. Comments are checked frequently and abusive, rude or profane comments will be deleted. I’m just one of many bloggers who answer questions online and sometimes for the press. I usually handle questions about Japan, marketing or the economy, so in those areas I’m more likely to make sense and less likely to say something really stupid. If I post something here that you find helpful or interesting, that’s wonderful. This is my personal blog. If you don't like what you have read here then, just like when you go into a restaurant or bar that allows smoking, if you don't like it, there's something at the front that has hinges on it and it is called a "door."