By Mike in Tokyo Rogers
I think that if you believe that just putting information out on Twitter is good enough for Social Media Marketing (SMM) then you are not even doing 1/4 of what needs to be done.
I firmly believe that a solid, well-written, interesting blog, that is updated at least once a day with useful and free information, is critical to the success of any Internet marketing program. Whenever climbing any great mountain (your marketing target) any expedition team will need a good base camp (your blog).
Now, Adweek data seems to come out and confirm what I have suspected. It is estimated that, by 2012, 43% of all US companies will be using a blog for marketing. That's smart. From the article:
In many studies, company use of social networks and Twitter outpaces the use of blogs, but the platforms are not mutually exclusive. "Companies are finding that blogs fill a specific niche that other forms of social media do not," said eMarketer senior analyst Paul Verna.
"Marketers perceive blogs to have the highest value of any social media in driving site traffic, brand awareness, lead generation and sales -- as well as improving customer service,
So, it seems to me that the lesson here is obvious: Twitter, etc. is good as a snack (but has many problems on the horizon), but somewhere down the line, people need to sit down to a proper meal. It's going to take at least two years of dedication to build a reputable and credible blog... I reckon it's best to get started ASAP.
For further information on this subject, and how you can find help for yourself, click here. As always, it's all free and there are no signups or surveys!
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Keywords: Blog, Twitter, Pick, Myspace, Facebook, Adweek, Mike Rogers, Marketing Japan, Mike in Tokyo Rogers
In many studies, company use of social networks and Twitter outpaces the use of blogs, but the platforms are not mutually exclusive. "Companies are finding that blogs fill a specific niche that other forms of social media do not," said eMarketer senior analyst Paul Verna.
"Marketers perceive blogs to have the highest value of any social media in driving site traffic, brand awareness, lead generation and sales -- as well as improving customer service,
So, it seems to me that the lesson here is obvious: Twitter, etc. is good as a snack (but has many problems on the horizon), but somewhere down the line, people need to sit down to a proper meal. It's going to take at least two years of dedication to build a reputable and credible blog... I reckon it's best to get started ASAP.
For further information on this subject, and how you can find help for yourself, click here. As always, it's all free and there are no signups or surveys!
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Keywords: Blog, Twitter, Pick, Myspace, Facebook, Adweek, Mike Rogers, Marketing Japan, Mike in Tokyo Rogers
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Comments must be succinct & relevant to the story. Comments are checked frequently and abusive, rude or profane comments will be deleted. I’m just one of many bloggers who answer questions online and sometimes for the press. I usually handle questions about Japan, marketing or the economy, so in those areas I’m more likely to make sense and less likely to say something really stupid. If I post something here that you find helpful or interesting, that’s wonderful. This is my personal blog. If you don't like what you have read here then, just like when you go into a restaurant or bar that allows smoking, if you don't like it, there's something at the front that has hinges on it and it is called a "door."