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Tuesday, September 7, 2010

Lark Cigarette TV Commercials in Japan in 1990's With James Coburn

By Mike in Tokyo Rogers

Many famous Hollywood actors and actresses who would never appear on a TV commercial in the United States, appear on commercials in Japan. From what I hear, it is considered "cool" for the Hollywood famous to be on commercials in Japan. Besides being "cool" these stars can get paid huge amounts of money to appear in commercials while in Japan and they take a vacation while they're at it.

Throw on top of that how Asian people really don't care about these sorts of things and these stars can have their cake and eat it too as appearing in commercials for products that they would never advertise in the States is a gravy train job in Japan.

There's no risk of doing a commercial in Asia for a product that might damage one's career as people in the west will never see it.

Currently, there is a very silly TV commercial with Leonardo DiCaprio selling automobile tires here.

James Coburn

Up until the early 1990's, cigarettes commercials were still on Japanese TV. At that time an American  star, who was thought of as the epitome of the macho American actor, James Coburn appeared in many TV commercials for Lark cigarettes. In several of the later ones, he even spoke Japanese. Even Roger Moore of James Bond fame gets into the act.

Here, once again, in thanks to the Internet Archives, is a retrospect of Lark Cigarette TV commercials featuring James Coburn, Charles Bronson and Roger Moore.

DOUBLE CLICK ON IMAGE TO SEE FULL SCREEN

DOUBLE CLICK ON IMAGE TO SEE FULL SCREEN
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Keywords: TV Commercial, Mike Rogers, Marketing Japan, commercial, cigarettes, James Coburn, Mike in Tokyo Rogers, Lark, Bronson, Roger Moore
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1 comment:

  1. Atif RazaNovember 3, 2010 at 8:25 PM

    Unlucky Pappu | Funny Video | Must Watch

    I loved this ! Who does this remind you of ... lol.
    Watch Now.!! http://www.youtube.com/watch?v=cw9Kj1pvcJw

    ReplyDelete

Comments must be succinct & relevant to the story. Comments are checked frequently and abusive, rude or profane comments will be deleted. I’m just one of many bloggers who answer questions online and sometimes for the press. I usually handle questions about Japan, marketing or the economy, so in those areas I’m more likely to make sense and less likely to say something really stupid. If I post something here that you find helpful or interesting, that’s wonderful. This is my personal blog. If you don't like what you have read here then, just like when you go into a restaurant or bar that allows smoking, if you don't like it, there's something at the front that has hinges on it and it is called a "door."