This time from Business Insider:
According to a new Pew study, the Internet surpassed TV as the number one news source for 18-to-29 year olds in the U.S. last year.
The trend isn't new--the Internet has been gradually replacing other sources of news for the last decade, with a particularly sharp rise in 2007. But 2010 is the first time that the Internet surpassed all other sources of news for young users. The trend will only accelerate as those younger users age and move into other demographic groups.
The Internet is also closing in on newspapers as the number-two news source among 50-to-64 year olds, and finally surpassed radio in the over-64 demographic.
Why spend tens of thousands on TV or radio advertising when you cannot measure your results? Why not buy internet advertising that you pay for each person who views or clicks?
No comments:
Post a Comment
Comments must be succinct & relevant to the story. Comments are checked frequently and abusive, rude or profane comments will be deleted. I’m just one of many bloggers who answer questions online and sometimes for the press. I usually handle questions about Japan, marketing or the economy, so in those areas I’m more likely to make sense and less likely to say something really stupid. If I post something here that you find helpful or interesting, that’s wonderful. This is my personal blog. If you don't like what you have read here then, just like when you go into a restaurant or bar that allows smoking, if you don't like it, there's something at the front that has hinges on it and it is called a "door."