Saturday, May 29, 2010

Make a Press Release Every Week

Creating a buzz is always hard work, but you can increase your chances of doing so by operating like a weekly magazine publisher and making a weekly press release. It doesn't matter if you don't have "Big" news every week... The important thing is that you use your creativity to make something newsworthy every week so that it merits a press release.

Some good folks have asked, "What is the best way to keep in the public eye?" Of course there are many ways, but one of the best and most profitable ways to do so is to create continual press releases about you, your company and product or service; and do it every week religiously.

Think about those weekly magazines; it is incredibly difficult to come up every week with an interesting jacket and headline that sells magazines. But they work at it and come up with a catchy idea and and catchy image that sells magazines. You should think like they do. The magazines and daily newspapers have it hard. You have it easy. All you need to do is to come up with one good idea once a week that will have people reading about you and thinking about your service.

You will also want to target your press releases to the public and certain people in the media - and I am including all forms of media. Find specific media targets that may be able to help you. Send out e-mails to them - not BCC - specific e-mails addressed to them personally. Keep doing this and, after a few months, they will start to pay attention. Trust me, I know this for a fact after years of working as a radio and TV producer; editors and producers get tons of mail and junk; it takes a special effort to get them to sit up and take notice. Items addressed to "anyone" just don't cut it.

With bloggers or online items, you might be able to get a bit more luck if you take the time to find out who these people are and then write to them directly. A warning though, people don't like it if you ask for favors without knowing at least a little bit about that person (it used to drive me crazy when a record company promoter would give me Hit Parade of Hell albums (Top 40) or a Madonna CD and ask me to play it on my show when I was producing a show that only played Punk and Alternative music.)

I talked to media star George Williams the other day and he mentioned that he was going to start his own blog and design it much like Max Keiser's web page or Mike (Mish) Shedlock's. Like the examples I mentioned, George's web blog will have blogs, videos, U-Stream, Tweets, Pick, and other goodies.

George Williams (right) with up-and-coming rockers,

George and I also discussed promoting it properly. We talked about having a press release party whereby he announces his new web blog and, then for laughs, maybe he announces that he's changed his name to The party will have drinks and snacks and unveil the web page. This is a good opportunity for George to build a buzz. First, he gets to announce the event; then, report on it as it is happening; then he gets a follow up report... There's three press releases right there. From then on, it's just a small step to making a useful and beneficial press release every week to promote himself and his business.

You can do the same.

So, don't forget to think like a weekly magazine publisher; send out a press release every week. Target several important people who could help you or write about you. Then, of course, you place your press releases on your web page too.

Make a press release every week. It's good enough for the big boys, it's good enough for you...That's just smart marketing.

Keywords: Buzz, business, press release, smart marketing, catchy idea, weekly magazine, publisher, Max Keiser, Mike "Mish" Shedlock, blog, web page, promote,  U-Stream, Tweet, Pick, George Williams, Nothing's Carved in Stone, publicity, advertising, marketing, Japan

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