Get a Top-Quality Professional Logo for Yourself or Your Company for $200 (USD)

People who read this blog often (thank you) will know that I am a member of many online communities. I do that because it is a good place to see what people are writing about SNS, Social Media, and Social Media Marketing (SMM). It is also a good place to see what the old school people are doing to try to make themselves look as if they are up on the Internet and the new media.

Guess how much this logo cost? A total of $200 (USD) Incredible? Read on.

It is pretty easy to pick the people out who are still stuck in the old ways at these "Marketing Online Professionals" communities. They write things like,

For this reason , I am convinced that SM works ONLY when being integrated inside a marketing plan, together with media placement, PR, promo, direct marketing and CRM. 

It is painfully obvious that the guy who wrote this is an old-school advertising guy posing as an "Internet and Social Media" expert. He laments the fact that his Social Media Marketing (SMM) plans fail consistently. He is trying to convince us - but more likely he is trying to convince himself - that the old way is vital.

In some ways he's right. The old media is vital if my product is targeted to to the 45 ~ 70-year-old crowd or if my product or service is for everyone in the family from the smallest kids to grandpa and grandma (think Disneyland, etc.) But when your product /service is for the under 40 crowd, I think you'd have to consider long and hard about spending a cent on old media... In many cases you would not be doing your client any favors to recommend spending huge budgets on TV or radio. I wrote about that in detail here and here.

Earlier today, I went to a different online professionals community and was so surprised to find people saying things like "First things, first! You must hire a professional to do your company logo!"

Of course a good logo is a must... But coughing up a few thousand dollars to hire a professional? And this advice coming from a community that calls itself, "Online Professionals"? Hmmm... Why would the people who are supposedly sold on online business be pushing the old-school ways?

Perhaps hiring a big-bucks professional will be necessary down the line, but I think us Internet types should try to use our creativity and brains before we just throw money at the problem like people used to do....

As I suspected many times, these online communities are often places where old-school advertising agents try to gain credibility as "Internet" and "online experts"... But they actually don't really do either (always ask any self-proclaimed "Internet" and "Social Media Marketer" for a list of their blog URL's and Twitter, Facebook, YouTube, U-Stream, Mixi (in Japan), etc, accounts. That's an easy way to pick out the frauds).

Click here and read at bottom for tips on how to pick out the poseurs.

I know many a small to medium business owner who has hired a professional and spent a few thousand dollars only to wind up with a handful of designs and they didn't like any of them. Foolish especially considering the fact that new businesses must watch out for every single penny and paper clip!

Well, now my friends, there is a solution! It is a company called Logomyway.

Logomyway is a new service that started in April 2009. At Logomyway you make a logo design contest and get 1,000's of artists to compete for your business... You pay nothing excepting to the winning submission. The cost can be as low as $200 (USD). You decide the winner's prize fee.

My company, "Universal Vision" logo... $200! Excellent!

Hiring a professional designer right off the bat is old school. It is also the easy way to do things for salaried employees who have no problem spending the company money... They wouldn't recommend this is it were out of their pocket. The people people who were so quick to recommend throwing away $1,000 ~ $2,000 were from an online professionals group! I'm surprised that anyone would suggest the old way without investigating the new and exciting things going on online. Try Logomyway.

http://www.logomyway.com/

I have no investment nor business relationship with Logomyway whatsoever but have used it twice  and recommended to three other people who have used it. Everyone has been more than thrilled with the results... One friend was so happy because the professional that he had hired before - and paid well - gave him designs that weren't that good... He was worried that he was going to be out another $1,000 when I introduced him to Logomyway... The result? He spent $200 and got a killer logo.

And, if you don't like any of the logos... You don't pay!

All hail the Internet!!!!

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Keywords:
Logo, Logomyway, SNS, Social Media, SMM, old media, Japan, Mixi, Internet, Facebook, Twitter, blog, online professionals, Marketing Online Professionals, YouTube, Online Marketing, Universal Vision, Mike Rogers, Marketing Japan, U-Stream, Mike in Tokyo Rogers, 

Groupon Image and Branding is Horrendous

To continue with my examining just how inept Groupon is, here's another thing I found that makes me wonder about this companies management. This company is so messed up. They should be paying me to point out their screw ups... But no. I point out these mistakes as a free service because I am such a wonderful person.


Clients and customers do not associate with Groupon because of Groupon image or branding. Customers use it for discounts. Clients use it to try to get promotion. 


I don't think the deal for clients is good and I think Groupon is not a sustainable business model.


Anyway, unlike a company like Apple, which has a great brand and people want to associate with it, even if it is more expensive, Groupon has a poor and weak image. 


Today, here's a short look at a problem with their branding and examples of just how poor the Groupon Brand is handled and managed.


Here is Groupon internal rules on logo use (I received effective as of the date of writing of this article):

CLICK ON IMAGE FOR FULL SIZE

CLICK ON IMAGE FOR FULL SIZE

You'll notice that the rules for use of this logo are very strict (well, at least they are supposed to be). A company logo is not only the lettering, it includes the the outline. In Groupon's case, they use a quadrilateral box that has the top and the right side at 90 degree right angles. 

The problem with Groupon in Japan is that it is a new company so the name is still not fully recognized and Groupon management is not competent enough to consider branding consistency. 

In the second box, they specifically state, "Using the "G" as one unit, the logo must appear at least 1 unit away from all other branding, copy or graphics in the layout"

In the third image down you'll see that the rules specifically state that "the mark cannot be altered."

In the forth box, you'll see that they state that legibility must be maintained.

Yet, they greatly altered their logo in the week leading up to Valentine's day. It was changed so much so that it is hardly recognizable. There are at least three of Groupon's very own rules broken in this one ad.

Notice that there is no quadrilateral box at all and they have also broken rule #2 by committing the cardinal sin of putting something - which is laughably unrecognizable - on top of their "G". Not to mention the silly heart mark where the "O" should be.

Well, a heart mark instead of an "O"? Great. Groupon certainly scores big points in the originality department!

What an amateurish bunch of mistakes this ad is! 

Google, Yahoo, Coca-Cola or Amazon might get away with this in Japan. They are huge and have been here for years. Groupon is new; already has a bad reputation in Japan and has poor market penetration.   

Breaking the logo rules when you are fresh into a new market is a huge mistake and a Marketing 101 "No! No!"

Here's their latest ad that I just pulled off the Internet. Once again, the background quadrilateral box is missing. They also deleted the registered trademark logo that is supposed to appear at the top right hand side of the lettering.

As an aside, I will also say that I think this is a bad ad for two other reasons:

1) Hamburgers are cheap food. No one in their right mind is going to sign up to get a $2.00 discount on a hamburger in Tokyo when it costs you $4.00 for a round trip ticket on a Tokyo subway

2) In my opinion, this is a misleading ad like the New Year's fiasco... I doubt that this an actual photo of an actual hamburger they are selling in Tokyo. 

Here's another one that violates rule #2 above about "Clearing Space." The rule states; "Using the 'G' as one unit, the logo must appear at least one unit away from all other branding, copy, or graphics in the layout."This means that there must be at least one unit of space above the logo. But, as you can see, they have it flush with the top of the ad:

Yet again, another violation of the "Clearing Space" rule:

It clearly states in rule #2 that there cannot be any lettering within

one unit space (the same size as the "G" in Groupon, yet

here again, they violated this simple rule. Is there anyone

even working in Branding at that company?

Seriously, someone there is trying to screw things up

intentionally. How else to explain this logo consistently

being used differently?

I don't think Groupon can survive with the constant mistakes they make. Like here, here, here (to name just the huge screw ups within the last 2 weeks!)

Besides, the copy cats are already here and they are numerous.

Just to reinforce to you that what I have written is true, here is a Groupon ad I just found a second ago. Once again, the branding is inconsistent. Different from the shoe ad above, it is inconsistent (yet still in violation of spacing rules).

In this one, they have the quadrilateral box. In the one with the hamburger, they don't. The "shrimp" ad also includes the registered trademark logo. The hamburger ad doesn't. Why?

Really. These are such basic mistakes.

Japanese text too close to Groupon logo at top right (March 7, 2011)

Groupon. You fools! You should have taken the $5 billion dollars from Google when you had the chance. As soon as Facebook, Google and, say, Mixi, make their own group discount service, you are dead.

I expect Groupon to crash. They can't even handle basic things like their branding and marketing? 

Who could expect them to do great things like a Google or Apple? I can't.

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