Even though I haven't been blogging on this blog (my own blog) these past few days, I have been blogging religiously everyday over at a new video production business we started in Tokyo. That company is called Robot55.
Robot55 Top Page image
That's not Robot "Fifty- Five," it is "Robot Go-Go." "55" in Japanese can be pronounced as "Go-Go."
Robot55 is a discount professional video production service in Tokyo. We specialize in 30 second and 60 second internet-use videos to promote businesses, organizations, products, restaurants, bars and services.
The reason all our commercial videos are 30 seconds or 60 seconds? Well, data gathered by research agencies show that there are two very important numbers to remember when making a video to promote your business, product or service. They are "10 Seconds" and "15 Seconds."
“10 seconds.” That’s how long you have to grab the attention of viewers in a video marketing clip. According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer. And it doesn’t get a lot better than that. You’ll lose about 1/3 of your viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes. And those numbers remain the same no matter how long the video is.
“15 seconds.” According to research conducted by Jun Group (2011), videos that are 15 seconds or shorter are shared 37 percent more often than those that last between 30 seconds and 1 minute. If you make your video longer, that stat goes down. Those shorties are only shared 18% more often than videos of longer than 1 minute.
So why would anyone in their right mind make a video for advertisement purposes that is longer than 60 seconds at most?
(Of course, the data tells us 15 seconds is optimum. And it is, if you are selling a nationally recognized brand, like, say a dishwashing liquid that can be bought at any store in town. But if you are small business, then you need to get your address, hours, etc. all into the video. Pretty tough to do in 15 seconds. But! We're working on it and are coming up with some great ideas!)
(For more data and details, please read: 90% of All People Say a Video Helps To Decide a Purchase! (www.robot55.jp/blog/90-of-all-people-say-a-video-helps-to-decide-a-purchase/)
Here's a 60-Second video we just completed for a very happy customer:
This is perfect because, in English or Japanese, you know within the first 5 seconds what this place is all about.
Like I said, all our videos at Robot55, that are for advertising purposes are under 60 seconds. In this way, we can uniform and streamline the entire production process and bring our clients professionally crafted videos at 1/3 or 1/4 what the competition charges. I like to think that we are pioneers in this much like Charles Schwab or Earl Scheib.
"Discount" is not a dirty word; it is smart business.
And we are planning to hire the physically disabled so that they can do office work and video editing at home and earn a decent wage.
Over at the Robot55 blog, I've been blogging about interesting things "Japan" as well as tips on how to take better photos and make better videos.
We even have a series started there entitled: Video Tips! Make Your Own Video For Your Business For Free! (www.robot55.jp/blog/video-tips-make-your-own-video-for-your-business-for-free-part-2/) Where we give professional advice to small business owners - and anyone else - on how to make a better video to promote their business for absolutely free!
I hope, if you have been missing me here, you'll just jump over the the Robot55 blog. At the Robot55 blog, there's great advice for making better videos and taking better pictures as well as great retro videos about Japan.
Hope to see you there!
Robot55 Blog: http://robot55.jp/blog-center/
Robot55 URL: http://robot55.jp/
Oh! And please come "Like" our Facebook page if you can. Much appreciation!