Showing posts with label  mass media. Show all posts
Showing posts with label  mass media. Show all posts

Tuesday, March 29, 2011

UK Tech Publication Blasts Sensationalist Reporting on Nuclear Reactor

Regular reader Guy Jean sends along some articles written by a guy named Lewis Page who seems to be a man after my own heart. 


O'JAY'S - BACK STABBERS


His most recent article carries on about a theme that I have harped on and that is mass media sensationalist reporting. In my case, I attack the sensationalism as I am a professional with 30-years experience in the mass media - including news reporting. From this experience and judging from his writing, I gather that Mr. Page has experience with mass media BS because he takes it to them with a one-two punch. 


The article appeared in the Register, one of the world's biggest online tech publications. The Register is headquartered in London and San Francisco. It is read by over 1.5 million tech related users per month. So this is written by a person with a technical background.

Fukushima scaremongers becoming increasingly desperate



The situation at the quake- and tsunami-stricken Fukushima Daiichi nuclear powerplant in Japan was brought under control days ago. It remains the case as this is written that there have been no measurable radiological health consequences among workers at the plant or anybody else, and all indications are that this will remain the case. And yet media outlets around the world continue with desperate, increasingly hysterical and unscrupulous attempts to frame the situation as a crisis.

Here's a roundup of the latest facts, accompanied by highlights of the most egregious misreporting.


First up, three technicians working to restore electrical power in the plant's No 3 reactor building stood in some water while doing so. Their personal dosimetry equipment later showed that they had sustained radiation doses up to 170 millisievert. Under normal rules when dealing with nuclear powerplant incidents, workers at the site are permitted to sustain up to 250 millisievert before being withdrawn. If necessary, this can be extended to 500 millisievert according to World Health Organisation guidance. 


(I have information on comparison's of dosages in millisievert and microsievert here in Current Radiation Levels in Tokyo and Tsukuba (75 km. north of Tokyo) )



None of this involves significant health hazards: actual radiation sickness is not normally seen until a dose of 1,000 millisievert and is not common until 2,000. Additional cancer risk is tiny: huge numbers of people must be subjected to such doses in order to see any measurable health consequences. In decades to come, future investigators will almost certainly be unable to attribute any cases of cancer to service at Fukushima.

Nonetheless, in the hyper-cautious nuclear industry, any dose over 100 millisievert is likely to cause bosses to pull people out at least temporarily. Furthermore, the three workers had sustained slight burns to their legs as a result of standing in the radioactive water - much as one will burn one's skin by exposing it to the rays of the sun (a tremendously powerful nuclear furnace). They didn't even notice these burns until after completing their work. Just to be sure, however, the three were sent for medical checks.

So - basically nothing happened. Three people sustained injuries equivalent to a mild case of sunburn. But this was reported around the globe as front-page news under headlines such as "Japanese Workers Hospitalized for Excessive Radiation Exposure". Just to reiterate: it was not excessive.


In the next article, Mr. Lewis deftly points out the crass sensationalist reporting concerning our drinking water in Tokyo. 

Tokyo tapwater - THE NEW GROUND ZERO!!! Fallout!!! Chernobyl!!!

Then there's the matter of the tapwater in Tokyo. Two days ago, levels of radioactive iodine-131 were found in the city's water which were above the safety limit for baby milk calculated on the basis of a year's consumption: in other words, if babies drank such water for a year constantly they would have a tiny, minuscule extra risk of thyroid cancer. (emphasis mine)
One should note that iodine-131 has a half-life of 8 days: it disappears almost completely within a matter of weeks. The Fukushima reactors have not been generating any more of it since they scrammed nearly a fortnight ago, and the residual core heating which is causing it to be emitted has plunged to tiny proportions of that seen in the days after the quake.

I think this writing falls in line with what I have been saying all along: The experts have been telling us that there is no danger to folks living far away from the nuclear reactors and a 30 kilometer (18 mile) evacuation zone around Fukushima is sufficient. Keep in mind that Three Mile Island only had a 10 mile evacuation zone and Three Mile Island had no deaths attributed to it. I also pointed out in News For Intelligent People Criticize Japan Nuclear Reporting that there were other publications - science and technical ones - who were slamming the poor, sensationalist reporting:

The news from Japan is both awful and appalling. Awful: 23,000 confirmed dead or missing, and counting. Appalling: pretty much anything to do with the damaged Fukushima nuclear plant. Nuclear meltdown like Chernobyl! Deadly contaminated milk and radioactive tap water! Tokyo a post apocalyptic ghost town! A plume of radiation that threatens America’s West Coast!

Where do they get these morons? Again, twenty thousand people are dead, and the drooling dimwits of the media can’t stop babbling about Fukushima, where exactly one person died – a crane operator who had the misfortune to be up in the cab of his vehicle when the fifth largest earthquake in recorded history hit – and fewer than 30 were injured, only a handful of whom required treatment for radiation exposure. 

Regardless, the to keep up the panic and anti-nuclear power activists also have theirs. In the case of the latter, one need only think about Man Made Global Warming to realize that these people have an agenda.

Having an agenda does not make for rational reporting.  

Howard Beale said it best in the 1976 movie about TV and the mass media. He implored people to turn off their TVs: "Because less than 3% of you read books. Less than 15% of your read newspapers. Because the only truth you know is what you get over this tube!"




Howard Beale: Turn off your TVs - Click here to watch it.

Two thumbs up to Guy Jean. Thanks!

Tuesday, June 22, 2010

Marketing Japan: Online Newspaper in Japan Bites the Dust....

By Mike in Tokyo Rogers

JanJan, an online newspaper here in Japan, has folded their Internet operations. Janjan was to be the digital answer to Japan's old guard press. The story of the Internet company folding got so much traction that even the business section of the New York Times wrote about it today! The article talks much about what Janjan tried to accomplish, but I think it misses the point and doesn't seem to want to talk about how print media and newspapers are losing out to the Internet when it comes to everything including information, smart marketing, PR and advertising - or any PR for that matter - here in Japan.

I tried to find a more modern picture of a guy reading the newspaper...

Oh well, the article did appear in the New York Times who, of course, wants to conveniently forget that, Internet company or otherwise, would have a hard time competing in a staid market like the news in Japan that targets the over 40-years-old crowd for news and marketing.

Let's face it, many young people in Japan couldn't care less about the news - mass media delivered or not; the older people who do care want reputation in their news and will stick with Nikkei Shimbun, Sankei Shimbun, or Yomiuri, thank you very much.

When it comes to TV news, even huge companies like TV Asahi or Fuji TV cannot unseat NHK for viewership or reputation amongst older Japanese.

If the playing field is "the news" (an area that targets over 40 crowd - who still want their newspapers) then there is no way that an online news service could ever hope to unseat the old school. The under 40 crowd in Japan, like anywhere else in the world, that has electricity, do not subscribe to newspapers.

When the service targets under 40 year old people in Japan then print media is basically dying a quick death in this country.

Anyway, I thought the New York Times article was "interesting" and had the usual suspects of "err" that I've come to expect from dinosaurs like the New York Times. In one sentence they claim that the Yomiuri Shimbun has more than 10 million subscribers (I heard from a former top executive at Yomiuri Shimbun that it was only 8 million):

For a variety of reasons, cultural as well as economic, the digital revolution has yet to wreak the same havoc on the news media here that it has in the United States and most other advanced countries. The media landscape is still dominated by the same handful of behemoths that have held sway for decades, like the Yomiuri Shimbun, the world’s largest newspaper, with daily circulation of more than 10 million.


Never, but never, believe these types of sales or circulation numbers when they are touted by any industry in Japan; especially newspapers (add to that magazines, record company sales, etc.) Also, quite hilariously, a few sentences later, the New York Times writes that the Asahi Shimbun claims a 3% drop in subscribers over these last ten years. 


Circulation of The Asahi Shimbun, for example, Japan’s and the world’s second largest daily, has fallen by 3 percent over the past decade to just over eight million.
Well, 3%? That doesn't sound so bad... Hello? New York Times, you conveniently forget to mention what really matters in this equation: Not subscriptions, but revenue! From 1997 to 2006, newspaper revenues have dropped 25%. Read here: http://search.japantimes.co.jp/cgi-bin/nn20090303i1.html

What planet are these New York Times people living on?  Oh, well, forgive the New York Times for failing to state the obvious because the implications for themselves are pretty much doom and gloom... 
In Japan some newspapers still have credibility because they will take the government to task for lying and being incompetent; while in the USA, newspapers like the New York Times, are mouthpieces for the government and, as such, have seen their readership seriously decline because they lie all the time (remember WMD in Iraq? etc., etc.,) and people have lost respect for them... 
For all Japan's warts, we still have a press that is skeptical of the government's motivations and I'm sure that has helped the newspapers to retain readers.... Their revenues? Well, that's another story.
New York Times, why do people need newspapers like you if you are not going to do investigative journalism and just be a voice for the regime? Us bloggers? We have Twitter, Pick, Facebook, Mixi in Japan, and a host of other Social Media to get the word out.

Many older people in Japan still have the habit of buying newspapers. Old habits die hard. But, some of us oldsters are easy to change; especially if money is any motivator. I, for one, certainly don't need to pay a dollar fifty for yesterday's news. I got my old-style traditional blog and my blogger friend's.... Thank you very much.

Here's an old joke for the New York Times:

Question: What's white and black and red all over?
NY Times staff answer: A newspaper!
My retort: No, the New York Times balance sheet!


Anyhow, check out the full article here:
http://www.nytimes.com/2010/06/21/world/asia/21japan.html


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Keywords: Mixi, Twitter, New York Times, PR, mass media, NHK, advertising, newspapers, Asahi Shimbun, Japan, business Internet, marketing, Yomiuri, TV, targeted message, Nikkei Shimbun, traditional blog, goods, Janjan, services, TV Asahi, Sankei Shimbun, advertising, Pick, blogger, traditional media, blogmessage, newspaper, Facebook, product, online advertising, Social Media, Fuji TV, Marketing Japan, intelligent, New York Times,  

Sunday, June 20, 2010

Marketing Japan: The Theory of the Future of Online Advertising by an Entrepreneur...

I like Shelly Palmer.

There's an extremely interesting Blog by Shelly Palmer about advertising goods and services in the future and her conversation consider it with a successful entrepreneur that I'd like to direct you to. Here is an excerpt from that article:

...Joe presented his theory of the future of online advertising empowered by social media. He articulated a future where traditional media and big brands were dead, and, just for good measure, he postulated a consumer-controlled, self-selected future of infinite choices of goods and services. His monologue was pervaded by phrases like, “advertising doesn’t work” and “people don’t want to be interrupted.” And, my favorite, “Social Media marketing is the only possible future … brands are completely out of control and marketers have to realize that. Consumers control everything! Besides, everyone wants targeted, measurable messaging, it’s all going to be online.” 



The rest of the article talks about Social Media and Social Media Marketing versus traditional media. I have issues with both sides, but it is interesting to read what "Joe" and Shelly think.  But there is one thing that Shelly writes that I thought was completely wrong:

You need to brush your teeth. You need inexpensive, nutritious food. You need durable goods, soft goods, hard goods and you need them packaged and delivered to a venue near you … everyday. In fact, the more organic, unpreserved, special and perishable the produce and goods are, the more time and energy must be expended to get them as close to you as possible. Not just in your town, nationwide — and in some cases, worldwide.

OK, it might sound as if I am nitpicking, but what I think Shelly is implying here is that organic, unpreserved, perishable produce needs advertising since this s not an article about food distribution. So, here Shelly is wrong. Generally speaking, basic foodstuffs do not need TV, radio or any other mass media advertising at all as they are basic to survival and are sought out by people. This is why is is unusual to see advertising for raw fruits or vegetables, etc... Processed food, and things that come in colorful boxes, on the other hand, are a different story.

But there is one thing that Shelly writes that had me howling:

most self-described Social Media-types are too into technology to understand real business. 

How true! If you get people to help you with marketing, advertising, buzz marketing and Social Media, including blogs, vlogs, U-Stream, Pick, Mixi, Facebook, Twitter, whatever - in the west or in Japan - especially in Japan - then get people who have true business experience.

Read the full article here


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Keywords: U-Stream, Twitter, intelligent marketing, marketing, TV, vlog, targeted, marketers, targeted message, vlogs, goods, services, message, Facebook, product, online advertising, radio, mass media, mass media advertising, Marketing Japan, technology, Mike Rogers, Mike in Tokyo Rogers, Marketing Japan, Japan, businessbuzz, radio station,  Internet, Mixi, Social Media, intelligent, advertising, traditional media, blog

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