The Collapse of Old Media - the Rise of Wi-Fi Broadcasting!

It's a recurring theme in many of my blogs; the old order is quickly collapsing right in front of our faces; TV and radio are dying a slow death. Now here is an explanation how Wi-Fi could be the final nail in the coffin.

Viewership and listenership of TV and radio are sliding down a steep slope. Of course, as for TV, think about it; anyone who has the time, in this day and age, to sit for 3 or 4 (more?) hours a day, everyday, in front of the TV must either be;

a) Jobless
b) Poor
c) Inactive
d) Lazy

Hate to be so rough sounding but I can't think of any sponsors who want to advertise or market to people who are inactive, lazy or have no money... Unless, of course, the sponsors are fast food or ice cream and sweets...

Most TV & radio stations are both heading the way of the Short-Wave or Ham radios. The Internet is allowing for totally new ways for entertainment to be delivered to a targeted audience. Why would sponsors waste huge budgets on TV advertising that advertises to EVERYBODY when they can target their select group?

They won't. That's why old media is dying a slow death. Read more about that here and here in two articles I wrote about the Long Tail.

What a waste of a life. People who fear death, 

yet don't know what to do with themselves on a slow Sunday.

To prove that this collapse of the old order is not happening just in Japan, here's an article from the Washington Post that talks about TV getting the worst ratings in history:

NEW YORK (AP) — Americans avoided television in historic levels over the past week.

CBS, NBC, ABC and Fox together had the smallest number of prime-time viewers last week in two decades of record-keeping, the Nielsen Co. said. Given the dominance of the big broadcasters before then, you'd probably have to go back to the early days of television to find such a collective shrug.

The first week of July tends to be among the slowest weeks of the year in television, anyway, with families more engaged in barbecues and fireworks. The problem was magnified this year because July Fourthcame on Sunday, largely knocking out one of a typical week's biggest viewing nights.

Together, the four networks averaged 18.9 million viewers last week, Nielsen said. During the season, "American Idol" alone usually gets a bigger audience than that.

I'm sure that this sort of article will be coming out less and less in the near future. Why?

Because every week will be worse than the last one for TV, radio, magazines and old media. And this sort of story is becoming old hat really quickly.

The only place that will shine from here on out is the Internet. The revolution is being televised - not by what TV is showing, but by what they don't show.

Also, and this is not yet widely publicized but, data currently shows that 68.4% of all Japanese household now have Wi-Fi. It is estimated that by 2017, that number will be over 88%. Also consider the fact that many people now use "pocket" (portable) Wi-Fi in their cars and outside. Wi-Fi is, folks, a broadcast signal.

Wi-Fi can carry both television and radio and Internet broadcasts (of course)... Now, think about this, folks...

It is estimated that a near 100% penetration of all Japanese households will be achieved by 2023. If Wi-Fi is a broadcasting signal, which it is, then de-facto Wi-Fi can broadcast TV and radio, etc. then why does a manufacturer like, say, Panasonic, need a TV or radio station for?

They don't.

Think about it. A company like Panasonic wants to communicate directly with customers, but under the old order (Broadcasting laws), they can't. The middleman in all communications as of today are the mass media... But what happens to the mass media when companies like Panasonic, Sony, Toyota no longer need them and can communicate directly to potential customers via Wi-Fi? And, since Wi-Fi is an extremely short distance signal, Wi-Fi REQUIRES NO BROADCASTING LICENSE!

The only thing the major manufacturers and sponsors need is content. They DO NOT need TV and radio stations for content. In fact, most TV and many radio stations (especially in Japan) do not create content: outside production companies do. In many cases, especially in Japan, broadcast stations are merely a platform.

This means that companies like Panasonic (or your favorite company's name  here) no longer needs to pay the middleman broadcasting companies anymore. They can use their own broadcasting set-ups going into the homes through Wi-Fi... Wi-Fi has an unlimited number of channels too!

And, then, think about this, if the advertisers and sponsors can create their own content and go directly to the audience, then why wouldn't they? And when that happens, who will the TV stations and major mass media get to buy their broadcasts?

No one, I reckon.

Content will always be king, but broadcasting platforms, like TV, radio, cable and satellite TV channels are in trouble. By the way, most of the upper executives at broadcasting stations already know about this (at least the smart ones do) so what I am telling you isn't a shock to them...

Like I said, TV and radio are dying a slow death. This news isn't a revelation; it's a death sentence.

Good Salesmen Do Not Sell Their Product.. They Sell Solutions for Customer's Problems

Never forget: Everyone is a salesmen. Everyone is a salesman every waking moment of every day of the week. Good salesmen sell what the customer needs and wants to buy. 


Always think about the needs of others and what they want and provide solutions for them and you will succeed.


I got a phone call from my oldest daughter the other day. She is a professional Jazz vocalist in a very famous company here in Japan. In her company are some of Japan's top stars. That company is getting ready to release her debut album.


She phoned me, and in a nervous voice, said, "Daddy! I am at this giant meeting of music industry presidents and executives. They are listening to my songs. Things are getting really serious now. It is exciting but very scary. What shall I do?"


I wrote back to her: "Imagine that your life is a movie and that you are the star actress. What would she do in the movie? She'd 'wow!' those people. Give them what they want. They want a star, and they want you to be that star. So, give them what they want. It's simple."


She later wrote and email to me and thanked me and said, "It went great!" 


What did she sell them? Did she sell them what she wants to sell (herself) or did she sell them what they wanted to buy (a dream)? She did both. But she was smart enough to put their wants and desires first!


A few days ago, I got a call from a very dear friend who is a salesman. He wanted my help. He called me and, in a nervous voice, said, "Mike! I need to go meet the industry people. I want them to buy our products. This is really serious now. It's exciting but the pressure is on. What shall I do?"


I wrote back to him: "Imagine that your life is a movie and that you are the star actor. What would he do in the movie? He'd 'wow!' those people. Give them what they want. They want a star salesman, and they want you to be that star. So, give them what they want. It's simple."  


I hope he takes my advice to heart.


To be more specific, in the case of a salesman (and who isn't a salesman?), always remember what the client wants. If you go to the client with the purpose of saying, "I want you to buy my product!" Then you will most certainly fail.


You must always give people what they want. A good salesman will not go to meet clients and say, "I want you to buy this!" They will, instead, say, "How can I help you?"


Think about it. A good salesman at a clothes shop walks up to you and says, "How may I help you?" He  does not approach you and say, "I want you to buy this shirt." If he did say such to you, you'd feel offended and walk out.


Why do salesmen, when the shoe is on the other foot (pun intended), think they can do the same when they are selling their wares? No one cares what you want to sell. People are selfish. People are only interested in their own problems. They are not interested in yours. Good salesmen know this and, instead of selling what they want to sell, they provide solutions for clients. 


The other day, another friend called me and asked me if I would introduce him to my other friend who is the chief editor for the oldest, most widely read and famous women's magazine in Japan.


I asked him why he wanted an introduction. He told me that he wanted to promote his new online service to the magazine and, perhaps, have the magazine promote that service.


I asked if he was going to pay for the promotion or advertising. He said, "No!" I then told him that my editor friend is approached, I'm sure, dozens of times every week from people wanting him to use this powerful marketing tool to promote their product. But, if I introduce him to the editor, what is the benefit for the editor?


He couldn't answer. He hadn't thought of the editor's needs. He thought only of his own needs. 


Let's look at this simply. What do these two parties need?:


Mr. A owns a new social media service. He needs promotion. He wants Mr. Editor to promote his service in a famous magazine. 


Mr. Editor runs a famous magazine. He needs advertising revenue. He needs to increase readership. He needs to generate future income. Does he need to promote a new web service? No. And, if he does, will that help him achieve any of his goals? No. If he does or does not help Mr. A, will he make more or less money or will readers increase of decrease? Nope.


Mr. A needs to be thinking more about Mr. Editor's needs before he can even hope to get anywhere.


I haven't introduced Mr. A to Mr. Editor. Mr. Editor is my dear friend and will always pick up the phone when I call because he knows I am always thinking about how I can help him. I never "Take. Take. Take." He knows that. He knows that, if I call him, it's always to his benefit to answer.


After all, I am a salesman too. 


Whether with an introduction or none, the good salesman will always be able to open doors and start conversations when their approach is totally geared upon providing a solution to the prospective customers needs.


The client is not interested in what you want to sell. The client is only interested in finding a solution to their problem.


If you can be a part of that solution, you will be a great salesman and make big money. So remember to always think of your prospective customer needs first. Never meet a new client and start discussing your product. Always start discussions on their problems and needs. Sell people what they want to buy. Sell them a solution to their problems.

AKB48 - Japan's Lolita Soft Pornography Fetishism Goes Top 40

In Japan, there's no escaping a girl's pop group called AKB48. They are probably the crappiest one of all so far. This means that they are everywhere. On the trains, TV, magazines, newspapers, convenience stores, etc., etc. They are everywhere. You can't avoid them.


We don't have a TV at my house so I have been pretty well insulated. I do see their pictures on the train and in advertisements, but, since those are printed materials, I don't have to be subjected to their, er, "music".


AKB48 are everything that corporate music crap aspires to be. If you hate corporate schlock as much as I do then you are in for a real treat. Watching an AKB48 music video is like dying and being sent to Pop Music Hell.


If you've ever been searching for a reason to throw your TV set away, then then your time has come... But, then again, maybe not.... Their Youtube video has almost 39,000,000 views!


This video has it all: The sick perversion Japan has with the Lolita Complex... Girls in underwear... Tasteless idiocy, lack of talent (no, make that ZERO talent) and, on top of that, it is so totally uncool I feel like I'm going to be sick.


If I were an 18-year-old kid, I would never watch this crap. This is more embarrassing than Disco was in 1975! 


I'm sure fat Japanese geeks and dorks in Akihabara Electric Town go crazy over this sh*t.

AKB48 - HEAVY ROTATION

"Heavy Rotation"!? Indeed! 

Do these girl's father's know that they are running around in these videos in their underwear? Is this sh*t being sold in Victoria's Secret catalogues in Japan?


I hear that AKB48 has over hundred members "singing" it in now. That's good. Because these types of "artists" have no talent and are no better than human puppets. They are completely disposable so the minute they get a big head or any ideas, the managment of this unit will drop them like a hot potato.

AKB48 Newest video review! 

DJ Mike Rogers says, "Two thumbs up!..."

"...So that I can gouge out my own eyes out so 

that I never have to watch it again."

These girls cannot sing (I'll bet many of them don't actually sing on the music); they do not write the songs, so they get no publishing royalties; and they are paid a salary. Generally speaking these salary payment systems means that they get paid a small amount of money per month and have their apartment paid for.


Once out of the group, they are gone and will disappear into oblivion.


The best example that comes to mind is the girls duo known as Wink from the 1980's - early 90's. The two girls were paid royalties of 1.25% of total record sales (minus their salary and costs - including production for all videos, promotions, etc.) Wink sold over 25,000,000 CDs in Japan yet, after the breakup of the unit, they were basically penniless. The last I heard was one of them was working in a boutique in Sangenjyaya. The other one keeps making attempts at music, some fairly successful, but nothing like their past record...  it's over.

That's what happens to you when you are a human puppet in a group in Japan and paid a pittance.


That's where these faceless girls from AKB48 will be in 4 or 5 years too... Until the next big thing comes along.


But, the way they are going, and judging from this last video, at least the AKB48 girls can make porn videos like the one Keiko did after the breakup of Pink Lady.