Get High Google Rankings: Blog and Write Everyday!...

By Mike in Tokyo Rogers

It is my purpose to get my name and the name of my company and service out to the public in the most effective way possible; and the best way to do that is to use the Internet. The Internet is targeted marketing and media and it allows me to focus my message to the audience; and it does it for free. I cannot think of a cheaper price than free, can you? 

I go to the Internet to get great information with a focused message; and I get that information for free. I hope that this is the same reason some of you good folks come to see me everyday. I'm trying to give you all tips on how to empower yourselves and increase your business in Japan everyday. 


One reader asked me how it was possible that I was able to get my name at #1 on a Google search if someone merely searched "Mike" and "Tokyo" (remember that there are millions of foreigners in this country and there's been many many famous Mike7s to come here; think Mike Tyson in Tokyo, etc., etc.) Well, let me tell you that you can do the same thing too! You can get high rankings on a Google or Yahoo search in the most cost effective way possible. But, just starting a blog or a vlog and letting sit there isn't going to do it.


You can either buy search words like BP did for "Oil Spill" etc., or, if you are on a limited budget, then you can put in the effort. Elbow grease is the answer, my friends!  


I believe that the only way to get great Google or Yahoo search results is to keep hammering away at putting out a lot of good quality stuff on a consistent basis. You must keep at the blogging and writing and to continually put up good quality, useful stuff, for your readers. You need to put up new information at least 3 times a week and you need to keep the message focused.


But how to keep the message focused? That could be tough, especially if there are so many topics that interest you. Like me. I'm interested in many things Japan. So I write for three different places; my blog, my company blog, and on wwwlewrockwell.com 


This blog (my blog) is targeted to foreign businessmen wanting to sell their products and services in Japan to the Japanese... Only. (If that seems obvious or absurd, realize that there are many foreigners in Japan trying to sell their products and services to the other foreigners living here. I do not deal with those). That's why this blog is called, "Modern Marketing Japan." 


On my company blog, Universal-vision.jp, I mirror items on this blog, but I also place Japanese language news releases there too. Here's a recent example. The final place that I try to blog consistently is at Lew Rockwell. Lew Rockwell is the most read Libertarian site in the world and ranked by Alexa in the Top 15 of the most read sites in the entire world. 


Blogging, making YouTube videos, Twitter, Myspace, Facebook, Mixi and doing U-Stream are all important but remember that just setting up a blog or a YouTube channel and then putting up new information on it once a month or once every two months is just not going to get you the results you need. You need to put up new blogs, information or videos at least three times a week.


As David Meerman Scott wrote in the bible of new media marketing, The New Rules of Marketing and PR, when he quoted the president of The Concrete Network;


"You need to think about how a series of one hundred news releases over two years will benefit your business and then commit to it, understanding that nothing is an overnight thing." 

Of course, this is all a part of my ever continuing opinion that, if you want to succeed in Social Media, Marketing and the Internet, then you must continually produce content by writing and on your own blog and give it away for free. 


Write a lot but keep messages focused... By the way, I have another new article on Lew Rockwell about silly things in Japan here.


I hope you get a laugh.




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Marketing Japan: Six Basic Rules for Effective Internet Blogging and Intelligent Social Media in Japan and Beyond...

By Mike in Tokyo Rogers

Here are the first six rules that absolutely should be followed if you wish to build up a good following for your blog or other Internet activities. Do these today (they're easy and free) and you will be way ahead of the game immediately.

1) Think about your name and use a unique and effective name every time try not to deviate! I use Mike in Tokyo Rogers which makes me much more unique than Mike Rogers, of which there must be millions of and I know that there are a few who are famous. One is an athlete, a politician from Michigan, one is an actor, one is a musician and another is a K-1 fighter. Try to use your online name in your e-mail address to make it easier to find you. Anytime you see my name on the Internet is is Mike in Tokyo Rogers. 

2) Take a real photo of yourself to use as your avatar and use the same one everywhere possible.

3) Create online bio's using this name and avatar everywhere you frequent on the Internet: Facebook, Google, Yahoo, Twitter, Youtube, Myspace, Mixi, Pick, Linkedin, U-Stream, and on your video blogs and vlogs, etc.

4) Comment on other people's blogs and, this way, people will begin to see your name and avatar and bio. It helps you to build a reputation and a brand and image. This is not just good business, it is smart and intelligent marketing.

5) Always add keywords to any and all blogs you write for the Internet. ALWAYS rename any images for your blog to specific titles. Do not use generic names like 11100342_34.jpg. Why? Because no one searches for that. Use your head and give your images a unique name that might drive traffic to your site. 

6) Whenever you upload a new blog, vlog, U-Stream or Youtube, make sure that you announce it on your other Social Media Marketing tools. For example, announce new blogs at least 2 -3 times within the next 24 hours of putting them online. That way you can drive people to you.

Do these six tips religiously and you will be way ahead of 99% of the others. Now that's smart marketing!

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Write a Blog! But at Least Spell-Check!

By Mike in Tokyo Rogers

I wonder if Barack Obama Twitters or, at least, does Pick, or any other Social Media? I guess he certainly must not blog himself. If he does, then, judging from his White House transcripts,  those must be nearly unreadable. And, if so, forget about his Facebook or Myspace... Those must be a total mess.

Marketing, blogging and doing Social Media is a must in this day and age.... Well, duh! You knew that already. You'd think that the president of the United States would know that too. You are about to be shocked by just how useless these people in government are!

But, I guess, Barack Obama is a moron, like his predecessor... Is Obama as dim as Bushy Boy? I think he is, but you be the judge.

Many people have asked me, "How do you blog so much?" Well, the secret, I think, is to - funnily enough - not to think too much. The secret to blogging often (3, 4, 5 times a week) is to write down what you want to say in your blog, Twitter, Pick, whatever  immediately on the fly - then spell check it - then upload as soon as possible.

You've got to strike while the iron is hot!

If you keep editing and re-editing your blog, it will kill the creative juices and slow down your productivity greatly.

So, when it comes to Social Media and Social Media Marketing, in Japan or your country, then the rules and hints to frequent blogging are to:

1) Write quickly while the ideas are fresh.
2) At least spell-check before uploading
3) Edit after uploading
4) Edit as much as you like using this method. Keep doing it until you get it right.

Simple enough.

Now, just for a laugh, I've got to show you the press release from the White House about president Barack Obama's latest comments. I know how hard it is to keep from making mistakes on a blog as I make them all the time, but you'd think the President of the United States could at least arrange to have work done better than a 4th grade level. Jeez, doesn't this guy have a proof-reader?

I'm not making this up. This is the White House press release. It is full of amateurish mistakes. I have highlighted the mistakes for you (if this is the level of work we get from the White House and Obama, then we are in serious trouble):

Obama: "We need to commit to fiscal adjustments that stabilize debt-to-GDP ratios at appropriate levels over the medium tenn. I am committed to the restoration of fiscal sustainability in the United States and believe that all G-20 countries should put in place credible and growthfriendly plans to restore sustainable public finances. But it is critical that the timing and pace of consolidation in each economy suit the needs of the global economy, the momentum of private sector demand, and national circumstances. We must be flexible in adjusting the pace of consolidation and learn from the consequential mistakes of the past when stimulus was too quickly withdrawn and resulted in renewed economic hardships and recession. For our part, we will pursue measures to SUppOit the recovery in private demand and return the unemployed to work. At the same time, we recognize the impoltance of setting a credible medium-term fiscal path: that is why my Administration will cut the budget deficit we inherited in halfby FY 2013 and work to reduce our fiscal deficit to 3 percent ofGDP by FY 2015, which will stabilize the debt-to-GDP ratio at an acceptable level in that year."

There are a bunch of other mistakes in this message, but I just copied and pasted one paragraph here for you. There are a bunch more at the original. Is this a joke, or what? I understand a simpleton like myself, making these sorts of spell-check errors, but the president of the United States of America? And in an official press release? Think about it folks, this guy is the leader of the western world!? Like I said, I'm not making this up... 

We're doomed. The insane have taken over the asylum.

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