Internet Funnel for Japan

I've come up with new terminology that will help people in Japan to understand why their .com domains are inefficient and not suitable for Japan. That term is "Internet Funnel" (for Japan).

An Internet Funnel is the solution to foreign-base companies that are trying to do business in Japan but using a centrally run web domain such as a .com domain. A .com domain with a sub-folder for Japan is a very poor way to run a business here.

Almost every travel and airlines related URL in Japan is 6 years behind the curve. The biggest problems I have seen are that the URLs are sub-domains run from the overseas head office. Considering that Japan is the second biggest market in the entire world, it is curious that the central offices would think that a centrally-run web page would be sufficient for the needs of the Japanese and for penetration into the Japanese market.

Why? Because Google and Yahoo search engines in Japan are geared to give priority to local domains. Of course. Isn't that obvious?

Google and Yahoo need for their .jp sites to be successful. They are in a competition for market share just like any other company. Not only do they wish to give many  results in a search, but as competition gets tougher, they need to give QUALITY results on a search. This also means that, to do so, they need to support the local businesses in turn. So, a search engine in Japan will give priority to a .jp or a .co.jp site. A .com/japan site will be given a very low priority on a search...

When you realize that this is how it works, you wonder why home office will want to spend huge amounts of money for a site that gives poor results.

There are other problems with a .com domain. For example, consider this; Japanese kanji are two bits. The English alphabet is one bit. So, a search engine that is designed for the west - say, mikerogers.com/japan - even with Japanese kanji inserted in the SEO - will often return "noise" if a Japanese person searches for, say, "travel in Europe" when they write down the search in Japanese kanji... I'll try it for you here： 海外旅行... A computer not configured for Japanese will return this as junk. It might look like Hieroglyphics.

The answer is to create an "Internet Funnel" using a .jp link to lay next to, or on top of, the current .com domain and act as a net or a funnel to bring in the Japanese traffic. The funnel is completely set-up in Japanese with Japanese SEO and key words. It is for Japan only. It's a simple concept that works every time.

So, for example, my USA company URL in Japan may be: www.myUSAcompany.com/japan. This puts my company URL in a sub folder so google.jp searches will not prioritize searches for me.... This hurts my business.

But! If I create a www.myUSAcompany.jp as a funnel, it captures all Japanese traffic for me first, then directs to my .com. This increases my rating; and I don't have to touch my basic .com site at all... The www.myUSAcompany.jp funnels all local traffic to my main domain and then a click of a button delivers my traffic to the home base. Simple and deadly efficient.

If you are running a .com domain with a /japan sub-folder - or a sub-folder set-up like this in any other country of the world - save your job by getting the local areas to set-up a local funnel for your company immediately. If you don't do this quickly, someone else is soon to point this out to your boss and you will be out of a job.

Be smart and set up a localized funnel now. It's dirt cheap and you can get the results and sales you need. The local markets can mirror your main domain and everyone is happy. You get the results you need.

This is so obvious that it is painful. So, why aren't more companies instituting this simple fix? Good question.

More on kick-starting your SEO and blogging next time.

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Keywords:

Internet Funnel, SEO, blogging, airlines, travel, sub-domain, sub-folder, google, Yahoo, search engines

Groupon Plummets Towards Zero!

Less than one year ago, while Groupon shares were selling for $23.38,  I made a prediction and wrote in "Groupon Stock Holders! Head For the Exits!"

I'll make a prediction here: GRPN stock price will be under $5.00 by December 15, 2012 (maybe $1.00?) So if you want to be stupid and "BUY" then wait for their 60% off Groupon share price coupons! (Or, as Karl Denninger says, "There's crazy and then there's really crazy!") 

Well, now, the share price of Groupon is crashing even faster than I ever dreamed possible. Today, Groupon shares took another massive pummeling and, as of today's market close, Groupon has taken a thrashing dropping almost 30% in one day (- $1.15) to close at an all-time low of $2.76!

Yahoo! Finance reports in "Groupon Stock Plummets After Poor Q3 Earnings: Has it Hit a Wall?" ( a few hours before the market closed):

Groupon (GRPN) shares were under heavy pressure Friday morning -- at one point hitting an all-time low -- after the daily deals company reported another disappointing earnings quarter.

Shares of Chicago-based Groupon were falling 23.5% to $3 just after the start of trading. Earlier in the session, shares dropped as low as $2.95. Additionally, the percentage decline puts Groupon on track for the second-worst single-day drop in its short public history. According to FactSet data, the steepest decline in a single session was a 27% plunge on Aug. 14.

The stock has plunged 85% during its time on the market as investors have grown increasingly worried about the vitality of the company's business model.

Investors are worried about Groupon's "Business model"! What? Just how healthy could any business model be that is founded upon Spam Mail? 

Nevertheless, it is astounding how far and fast the once mighty have fallen! You'll remember that they were once offered $4 billion dollars for their business and they refused it. What's it worth now? A minor fraction of that?

Actually, I feel sorry for all those folks who have had hundreds of millions of dollar wiped off the books.

It will be a miracle if Groupon can survive in its current configuration for another six months, especially as the economy wanes. I predict bankruptcy or Groupon being sold before December 2013. Can Facebook be far behind?

American Voters Decide Decisively: "I'm Sick of it All!"

Just a short laugh I got this morning from Yahoo! I always check the Yahoo! Financial page every morning first thing. Not because the information there is so precise or detailed or anything... It's far from that and just a page full of sound-bites, but I can see all the stocks and financial reports I want to see in one page.

Everyday, they have some sort of silly survey on what Americans think. Today being election day, of course, you'd imagine they'd have an "election themed" survey; something along the lines of "Who will be the next US president?" or "How will the next US president make the country better?"

Well they do have a survey about the election but it wasn't what I expected at all. The question was:

"It's election day. The best thing about a result is...."

The answers were:

"More certainty for markets"

"Leaders can refocus on solving the fiscal cliff" or;

"No more campaign ads"

The clear winner? "No more campaign ads"...

What that actually means is that "I'm sick of seeing so many ads on TV ruining my TV shows like Honey Boo-Boo!"

We're doomed! No matter who wins, the public loses....

Groupon Stock Holders! Head For the Exits!

In what, I'm sure will be the second to last post I ever make about Groupon, and how much of a dog company I think it is (the last post will be a "I told you so" when Groupon becomes a penny stock), I'd like to show you Groupon stock performance over the past two days.


Pretty shocking stuff. Especially if you own shares in this company!


On Monday, Nov. 21, 2011. The Dow Jones Industrials (DJI) had a bad day dropping 249 points or -2.1% to finish at 11,454. The NASDAQ Composite Index (IXIC) closed 1.92% lower at 2,529.14. On the other hand, Groupon (GRPN) had an even worse day by dropping almost 10% and another nearly 1% after-hours! See chart:

Today, Tuesday Nov. 22, 2011 (USA time) it wasn't as bad as yesterday's market saw the DJI down 53.59 or -0.49% to finish at 11,493.72. The NASDAQ closed 1.86% lower at 2,521. But! Groupon was one of the top three losers for the day dropping a whopping 3.51 or -14.89% to close at nearly their IPO price. The final closing was 20.07.

Head for the life rafts! If anyone knows where or how they can short GRPN shares, please comment and let us all know. Opportunities of a lifetime, like this one, don't come very often.

As I have written over and over before, a business model built on SPAM mail isn't a good business model at all. They should have built a portal. They should have taken Google's $6 billion dollar offer.

I'll make a prediction here: GRPN stock price will be under $5.00 by December 15, 2012 (maybe $1.00?) So if you want to be stupid and "BUY" then wait for their 60% off Groupon share price coupons! (Or, as Karl Denninger says, "There's crazy and then there's really crazy!") 

UPDATE: Zerohedge writes, "Groupoff - Groupon back to IPO price":

As of this moment, everyone who has bought and held GRPN stock since the IPO price is at best flat, and almost certainly at a massive loss, as only a few banks were allotted shares at the $20.00 offering price, which were quickly flipped to subsequent greater fools. As of this moment, GRPN is back to the IPO price or precisely $20.00. We expect once this is taken out for the one way Grouponzi Red Light Special to fair value, somewhere around $0.00, to take a few months at most.

PS: I have made some really good bucks buying and selling stocks over these 35 years... Actually, only three. I've only ever bought three times. I won big three times. Great opportunities only come once every ten years or so (unless you have insider information) one day soon I will write about these exploits. I found these chances of a lifetime just simply from reading the news. You can too. Sometimes things are just painfully obvious. As a loser, Groupon was one of them.

Had I been able to invest huge money instead of my piddling amounts, on the good ones....I might have been rich!

Or as my wife says:

UPDATE 2: Groupon was the #2 biggest drop on the entire NASDAQ today according to Yahoo Finance:

NEW YORK (AP) -- A look at the 10 biggest percentage decliners on Nasdaq at the close of trading:

School Specialty Inc. fell 26.4 percent to $5.17.

Groupon Inc. fell 14.9 percent to $20.07.

First Clover Leaf Financial Corp. fell 11.6 percent to $5.74.

Viasystems Group fell 10.9 percent to $15.77.

ID Systems Inc. fell 9.7 percent to $5.14.

Mackinac Financial Corp. fell 9.6 percent to $5.00.

Technical Communications Corp. fell 9.6 percent to $7.17.

Forbes Energy Services Ltd. fell 9.2 percent to $5.35.

KIT Digital Inc. fell 9.2 percent to $9.52.

Lihua Intl fell 8.8 percent to $5.36.

UPDATE 3: Another from Zerohedge:

Yet another fatal flaw in GRPN's business model is revealed to the sheeple IPO buyers.

Bakery Burned in Groupon Deal for 102000 Cupcakes

‎ - International Business Times

Dancing With the Stars, Spray Tans, Mindless American TV

Every morning, like clockwork, I turn on my computer to do work and to write this blog. Every morning I see something on the top page of Yahoo that just makes me roll my eyes. (Yes, I know everyone uses Google, but I use Yahoo to get the financial and stock market news).


Everyday, at the top of the page, Yahoo has their 5 "hot" stories. These are always incredibly stupid and useless. Usually it is about an unusual football play (when, upon clicking, you see that it is not so unusual at all)... Or it it about some idiocy involving some Hollywood person getting a divorce or the dress s/he is wearing or something else.

Here's what was at the top of Yahoo this morning: $2.5 million dollar bra, Wal-Mart's sales, Golfer gets angry, 10 strange sports venues, Billy Crystal hosts Oscars? Hoo hum...

In a few words, God! American society is stupid! 


You know this stuff is there because Yahoo is "giving people what they want"... There is never any news about anything that actually matters.


But sometimes, even Yahoo can have something so stupid, so asinine that it irritates me to hell. Yesterday had a link to the person who does the tanning for the people on "Dancing With the Stars"! Jesus! I just have to read about that! 


The article is just Hollywood fabulous. Let me quote:


Each season of "Dancing With the Stars" features a revolving line-up of contestants and professional dancers, but one thing remains the same: spray tans are a big part of the show. And that's where Julie Nostrand, the owner of South Seas Skin Care, comes in. All season long, she's spent every Sunday flying from Loveland, Colorado, to Los Angeles, to ensure celebs look luminous in the ballroom and in front of the camera. omg! caught up with Nostrand to find out more about what the stars do to get glam.


Isn't that just ZZZZZZzzzzzzzzz......... Oh, where was I?


No wonder the USA is all f'ed up. Ask Anyone says the average American watches 6.7 hours of TV a day!!!!


Average American watches 6.7 hours a day of TV.


How, in the hell could anyone spend 1/3 of their waking time on TV?


But for more, er, "serious" info let's go to our Neilsen ratings: 

According to the A.C. Nielsen Co., the average American watches more than 4 hours of TV each day (or 28 hours/week, or 2 months of nonstop TV-watching per year). In a 65-year life, that person will have spent 9 years glued to the tube.

The average child will watch 8,000 murders on TV before finishing elementary school. By age eighteen, the average American has seen 200,000 acts of violence on TV, including 40,000 murders. At a meeting in Nashville, TN last July, Dr. John Nelson of the American Medical Association (an endorser of National TV-Turnoff Week) said that if 2,888 out of 3,000 studies show that TV violence is a casual factor in real-life mayhem, "it's a public health problem." The American Psychiatric Association addressed this problem in its endorsement of National TV-Turnoff Week, stating, "We have had a long-standing concern with the impact of television on behavior, especially among children."

Millions of Americans are so hooked on television that they fit the criteria for substance abuse as defined in the official psychiatric manual, according to Rutgers University psychologist and TV-Free America board member Robert Kubey. Heavy TV viewers exhibit five dependency symptoms--two more than necessary to arrive at a clinical diagnosis of substance abuse. These include: 1) using TV as a sedative; 2) indiscriminate viewing; 3) feeling loss of control while viewing; 4) feeling angry with oneself for watching too much; 5) inability to stop watching; and 6) feeling miserable when kept from watching.

OK, 4 hours a day or 6.7 hours a day of watching TV!? Are you kidding me? Don't these people work? How can anyone, in this day and age, have the time to watch that much TV? Why would anyone want to watch that much TV? These people are truly sick, especially when they feel miserable when they cannot watch enough TV!


What's to watch on TV? Nothing good.


I heard from my friend who works at NHK that recent surveys in Japan show that the average Japanese under 30-year-old watches an average 20 minutes of TV per day.


If these statistics are true then the USA is definitely done for. People in the USA no longer read books, they don't know their basic geography. They don't know the difference between John and Yoko staying in bed to protest the war or Lenin doing the same. They think Falafel is a political party in Pakistan and the people in Eye-rack had nooklar weapons.


They think Mexico is in Central America even though Central America doesn't exist... And, they think Napoleon is an ice-cream sundae at 31 Flavors. They couldn't pick out "Grease" on a map of Europe and don't care about "Cheese eating surrender monkeys" anyway. 


As Fred Reed writes in Dark Ages:



The night closes in. Read the surveys of what children know, what students in universities know. Approximately nothing. We have become wanton morons. As the intellectual shadows fall again, as literacy declines and minds grow dim in the new twilight, who will copy the parchments this time?


No longer are we a schooled people. Brash new peasants grin and peck at their iPods. Unknowing, incurious, they gaze at their screens and twiddle, twiddle. They will not preserve the works of five millenia. They cannot. They do not even know why.


Twilight really does come. Sales of books fall. Attention spans shorten. Music gives way to angry urban grunting. The young count on their fingers when they do not have a calculator, know less by the year. We have already seen the frist American generations less educated than their parents. College graduates do not know when World War One happened, or what the Raj was. They have read nothing except the nothing that they read, and little of that. Democracy was an interesting thought.


Ours will be a stranger Dark Age than the old one. Our peasants brush their teeth and wash, imagine themselves of the middle class, but their heads are empty.


We are witnessing the end times for the USA as we've known it for all these years.... It's too bad that, when the drunken giant in the room finally collapses, his fall is going to break everything on everyone else's tables.

Japan's Recession & More Nonsense Reporting

I am astounded that the media can actually report such nonsense as what I have just seen. The headlines read: Japan Falls Back Into Recession After Quake. Are you kidding me? Japan has been in a recession for two decades. What kind of rubbish reporting is this? 


Yahoo reports:

Japan's economy plunged back into recession in January-March, contracting sharply on the impact of the nation's biggest recorded earthquake, a tsunami and a nuclear crisis, data showed Thursday. The economy shrank by a much worse-than-expected 3.7 percent year on year, marking the second consecutive quarter of contraction, which economists define as a technical recession. In the aftermath of the disasters, output saw its biggest ever fall and spending plunged while consumer and business confidence took a tumble.

Consumers have held off spending on non-essentials such as entertainment and travel.

Well, of course they did, Einstein. The mayor of Tokyo told us that we weren't to celebrate the cherry blossom season with the traditional festivities, the biggest festival in Japan, Sanjya Matsuri was cancelled, our electricity was cut in many places, and we couldn't even buy water - we still can't - in many areas.

And these Keynesian clowns think this is falling "back" into recession? They must be joking. We've been in a recession for over twenty years.

Google Censors Search Results

This is the beginning of a very bad trend. Google has now announced that humans will begin to subjectively alter search results. This is bad for a very many number of reasons, first and foremost is that it opens the door for censorship of a political nature.

GENERATION X - GIMME SOME TRUTH

This, of course, is not good for a flow of information for a free society. It reeks of information control such as was written in George Orwell's 1984. This means that Google will now become our own Ministry of Truth.


The Register.co.uk reports:   


Google this week admitted that its staff will pick and choose what appears in its search results. It's a historic statement - and nobody has yet grasped its significance.


Not so very long ago, Google disclaimed responsibility for its search results by explaining that these were chosen by a computer algorithm. The disclaimer lives on at Google News, where we are assured that:

The selection and placement of stories on this page were determined automatically by a computer program.

A few years ago, Google's apparently unimpeachable objectivity got some people very excited, and technology utopians began to herald Google as the conduit for a new form of democracy. Google was only too pleased to encourage this view. It explained that its algorithm "relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. "

That Google was impartial was one of the articles of faith. For if Google was ever to be found to be applying subjective human judgment directly on the process, it would be akin to the voting machines being rigged.



It wasn't surprising, then, that when five years ago I described how a small, self-selected number of people could rig Google's search results, the reaction from the people doing the rigging was violently antagonistic. Who lifted that rock? they cried.

But what was once Googlewashing by a select few now has Google's active participation.

This is a terrible result. This means that Google will empower a few people to oversee editorial decisions as to what article get high search results and the rest? The rest head down the black hole.


Well, I guess most people will shrug their shoulders and say, "It's okay with me. I'm doing nothing wrong so I don't care. After all, we've always been at war with Eastasia."


This is a sad day in the history of information and what could be the darkest hour of the Internet and our right to freedom of speech. 


I register my protest and will stop using Google search (you'll also need to stop using Yahoo! Search engine too.) I urge you to do the same. From this very second on, I will set my default search engine page to Bing. 


But you don't need to use Bing. There are many others. Just please join us in our peaceful protest against Internet censorship by switching from Google search. If you don't protect your freedom of information and freedom of speech, no one is going to do it for you. 

Bloggers Unite! High Quality, Original Content is King!

Writing a blog can be a very tiresome, worrisome, frustrating and exhausting experience... It can also be hugely rewarding. Recently, the Net has taken down governments with Bloggers, Tweeters and Facebooker's taking the lead role. 


Shouldn't you start to stake your claim by starting a blog?


It might be the most rewarding thing you undertaken in years! It is for me.

XTC - King for a Day 

Currently, I am spending my time coaching two wonderful people on the virtues of blogging and how it will help them and their business grow. Coaching is a lot harder than I thought it would be. I sometimes am asked to blog or teach blogging to people, but, with these two, it is the very first time I've ever said, "Yes!" I said "Yes!" to these folks because I believe they have some great insights and I know they have some experiences and expertise that no one else has.  


My "students" are incredible people. They can add a world of knowledge and information to help us bloggers build, as Google describes it, "a healthy web-ecosystem." I think I understand what Google means by this. They mean that they want various sites that have original content rather than sites that collate information from various blogs.


I mean, news sites are needed and designed to aggregate various news sources, but there seems to be an increase of blog aggregation sites that offer no new, original information but simply list up a bunch of articles from various blogs around the world and copy and paste those on their site.

If those blog's purpose is to spread the word on a particular position concerning politics or social issues, then I understand that. If their purpose is to use other original content to gain hits on their websites so that they can get higher Google Search rankings so that they can sell more affiliate stuff when people click on links on their pages, well, I can't fault someone for trying to make a living, but I can see how Google would want to help support the independent original thinkers.


Now, Google has gone one step further. They've made a major tweak to their algorithm so that these "content farms" get lower search result rankings.


Yahoo! reports:   
Google tweaks search to punish 'low-quality' sites

Google says it has tweaked the formulas steering its Internet search engine to take the rubbish out of its results. The overhaul is designed to lower the rankings of what Google deems "low-quality" sites.

That could be a veiled reference to such sites as Demand Media's eHow.com, which critics call online "content farms" -- that is, sites producing cheap, abundant, mostly useless content that ranks high in search results.

Sites that produce original content or information that Google considers valuable are supposed to rank higher under the new system.

The change announced late Thursday affects about 12 percent, or nearly one in every eight, search requests in the U.S. Google Inc. 

Wow! This affects one in eight!? So, the point is, once again, original content is king on the Internet. 

Sure, Mr. and Ms. Blogger, we are not "journalists" in the traditional sense of the word, but we never claimed to be. Nevertheless, our opinion matters more and more everyday.

People listen to what bloggers have to say! Take, for example, you see a full page color ad in the newspaper for a new steak-house. The steak-house spends $20,000 for that ad. The ad says the restaurant is great! Do you go to that restaurant? If it were me, I wouldn't pay any attention to the ad at all. It wouldn't motivate me to go there.

But! If a blogger I like says that the restaurant is good, I probably would go and try it once. Why? I know the blogger is telling me the truth. I read this blogger's writing often. I know s/he didn't receive a bunch of money to write that recommendation. That means I have a relationship with this blogger and know who s/he is. I trust this person. 

Now, Google has saluted us with giving us more power on the web by rewarding us original content makers with this Search Engine tweak.

Thanks to Google Search Engine for recognizing us as the force to be reckoned with that we have become.


More concrete details on Google's new search engine algorithm here.

PS: I've written recommendations for cheap eats in Tokyo. There's cheap and good tasting sushi in Yoga; Raw Fish & drinks in Futagotamagawa; Delicious soba in Daimon; Wine & Dine in Omotesando; Fantastic Udon in Kamiyacho; Tokyo's best coffee and meeting place in Hanzomon; Tokyo's best hamburgers at Tsubame Grill; Out of this world Croatian food in Kyobashi at Dobro - Now, who you gonna trust? Me or some full page ad in the newspaper?

Think about it. Let's start blogging! The world wants to know you!

Marketing Japan: Yahoo Japan Starts Long Decline...

By Mike in Tokyo Rogers

What did I tell you? When those fools at Yahoo Japan decided to throw in the towel to Google and start using Google's search engine, I said it was the beginning of Yahoo Japan becoming an "also-ran." Now we have Yahoo Japan making excuses, sputtering out "spin"by making statements claiming that they are going to remain "competitive."

Yahoo Japan is following Myspace... You'll see.

From the Japan Times article "Yahoo Japans Vows to Stay Competitive":

Yahoo Japan Corp. will remain competitive with Google Inc. even after adopting Google's Internet search engine and online ad technology, because the two firms will use their own editing and advertising policies, Yahoo Japan President Masahiro Inoue said. "We will operate the search engine under an editing policy that is independent (of Google's) and also have different screening criteria when it comes to advertising," Inoue told reporters, dismissing criticism by Microsoft Corp. that the Yahoo Japan-Google tieup is anticompetitive.

Forget about what Microsoft is saying. Read in between the lines. Microsoft doesn't give a hoot about Yahoo Japan anymore, they are a lost cause, Microsoft only cares about Google's rapidly growing dominant position in Japan. A dominant position that, I might add, has quickly become irresistible.

By the way Microsoft owns Yahoo Inc. (USA) and Yahoo Inc. owns 37% of Yahoo Japan. So Microsoft must be be really steamed about this Japan deal!)

I suggest this for Yahoo Japan's new logo: A long decline.

You can also disregard what Yahoo Japan president Masahiro Inoue says too... This nonsense about remaining competitive due to a difference in Yahoo Japan having an "editing policy" different than Google is just that; nonsense.

A different "editing policy"? Right. When ad revenues are hard to come by, and you have voluntarily become second rate, you are going to start denying people who walk into your doors with money to spend?

Guffaw! 

If Yahoo Japan is going to use Google's search engine, then Google will always at least a one step advantage on Yahoo Japan. If you are an advertiser, why go for the second choice unless you don't have money for the first choice?

This means that Google will get the first tier sponsors and Yahoo Japan will get second tier or less.

When any media stops getting the best advertisers, look at what happens to them, especially in Japan. For evidence of this, one need look no further than the television examples of TV Tokyo or TBS TV. The number one TV station in Japan, Fuji TV has ads for Toyota, Nissan, Canon cameras and copiers, high end household goods like Panasonic refrigerators and HD TVs... TV Tokyo has ads for discount car insurance, pachinko parlors and local businesses like Parrot Cage Emporium.

It's rare to see high end goods advertised on TV Tokyo. 

When Yahoo Japan switches to the competitor's search engine, it's game over for them... Regardless of how they try to spin it.

See original Japan Times article here.

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Keywords: Google, Yahoo Japan, Microsoft, Japan, Tokyo, Panasonic, Mike in Tokyo Rogers, Marketing Japan, Mike Rogers, Nissan, Tokyo, Canon, TV Tokyo, Fuji TV, TBS, television, Yahoo Japan President Masahiro Inoue

Marketing Japan: Japan Makes 20 Billionth Tweet...

By Mike in Tokyo Rogers

When I searched the title, "Japan Makes 20 Billionth Tweet" Google search engine came back with a "Do you mean 20 millionth?"

No, my friend Google search engine, who, after Yahoo Japan's complete capitulation, is now is the reigning king of Japan, just like I wrote, "20 billionth."

In spite of my dire predictions for Twitter world-wide (60% of all Twitter users quit within the first 30 days) see here. Twitter might be able to do OK in Japan. (But I think they are worried about the trend of people in the west quitting and that explains why the big push for events and old media promotion in Japan!)

Why? For almost the same reason that a .com English site with a Japanese language sub-folder or sub-domain is not efficient for Japan: the bit difference between Japanese alphabet and Roman alphabet (English). Japanese language is two bits per character. English, or the Roman alphabet, is one bit per character.

Confusing? I wrote about that here and here.

So, in Japanese, within the 140 character limit imposed by Twitter (117 by Pick including photo) I can write a huge amount of text in Japanese, but not in English. Also, couple this with how very romanticist the Japanese are and how their entire culture is steeped in it, you have a language that Shakespeare would have loved to Tweet upon!

Here's an example of a typical Tweet in Japanese:

The above is just 140 characters including the periods and the exclamation mark (something most of us don't do to save space). But here this girl has space to spare. Here is a rough translation of what this girl is saying:

"I just cannot follow what other people are doing and their logic for doing so. I try to cooperate and work together but find myself getting closer and closer to the point where I feel like I am being betrayed as my feelings seem unimportant. I don't know what the reason is and I don't understand but I wish he was a stronger person. But I forgive him and want him to be happy. I don't know why, and I can't explain, but in order to share memories, we have to take care of things and each other better. I am Miwako and this is my worry."

Like I said, this long (and very rambling) Tweet is just 140 characters. In English it is 535 characters; and 395 characters over the limit for Twitter.

So, while Twitter may have a poor future in the west (just my opinion) it could be great for countries that use a different alphabet than Roman alphabet; like Altaic language, that the Japanese use, or Sinitic language that the Chinese use. Interestingly, they are different.... 

These types of language differences pose a challenge for all Internet applications such as Google search engine and Twitter. So, no longer does the future of the Internet belong in the hands of those who understand data and programming, but the language geeks will have a hand....

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Keywords:
20 billionth, Twitter, Mike Rogers, Marketing Japan, Tweet, Google, Google search, Mike in Tokyo Rogers, Yahoo Japan, Japanese, Japanese language, Altaic, Sinitic

Shocker! Yahoo Japan Throws in the Towel to Google Japan

By Mike in Tokyo Rogers

For so many years here in Japan, Yahoo.jp was the preferred search engine for the average Japanese person. Then, about two years ago, Google.co.jp started making serious moves into Yahoo Japan's dominance.

Last year, for the very first time, Japanese users found Google to be the search engine of choice for their needs.

Now, Yahoo Japan seems to have given up...

From the Yomiuri Newspaper:  

Yahoo Japan aims to improve the quality of its services with its recent decision to use Google Inc.'s search engine, a move that will cause the firm to rely on a rival company, according to analysts. The partnership between Yahoo Japan and Google of the United States is indicative of the fierce competition in the Internet market. The deal, announced Tuesday, means Google will dominate about 90 percent of the Internet search market in Japan. While both firms will use the same search engine, each company will provide services using its own information. "The competitive relationship will continue," Yahoo Japan said. By utilizing Google's search engine, Yahoo Japan hopes to optimize its business resources. Yahoo Inc., which owns 34.7 percent of Yahoo Japan and is its second-largest stakeholder, suspended development of its search technology and now utilizes rival Microsoft Corp.'s Bing search engine, hoping to catch up with Google--the leader in the U.S. Internet search market. What a load of "spin." Yahoo here actually admits in public that Google search engine is superior (but you and I already knew that!) when they say,  Yahoo Japan aims to improve the quality of its services with its recent decision to use Google Inc.'s search engine I'll bet this steams the buns of Yahoo Inc. in the USA. By the way, like the article says, Yahoo in the USA owns 34.7% of Yahoo Japan so you can bet that there were some heated debates about this pulling up their skirts and running for cover.  No doubt about it anymore... Google has kicked Yahoo's butt!   I have been to both Google Japan's office's and Yahoo Japan here in Tokyo. I can tell you from experience that there seems to be much more of a "buzz" at Google and I get the impression that the Google people just know that they are kicking the butt of the competition. It reminds me of the atmosphere difference between Apple and Microsoft. At Apple Japan, things are happening and people just brim with excitement. At Microsoft I get the impression of a company that is fat and resting on their laurels. It's the same at Yahoo Japan and Google Japan... With this deal, Google Japan gets 90% of the search market in Japan. Look for Yahoo to slip back to more and more of a bit player in the Japanese market over the next 5 ~ 10 years.    ---------- Keywords: Google, Yahoo, Yahoo Japan, Google Japan, marketing, Apple Japan, Internet, United States, Microsoft, Japanese, Tokyo, Marketing Japan, Mike Rogers, Mike in Tokyo Rogers, search engine,

Airplane 4! Adventures of .com Domain with .jp Sub-Folder Fools in Japan.....

By Mike in Tokyo Rogers

I am often simply astounded by the foolishness of companies from the west that come to Japan and think that they can control what is going on here from 6,000 miles away.

As is well-known, "Japan is a different animal altogether." What I'm talking about is how many companies have .com domains that they use for Japan and add a /jp subfolder.

I could give you a litany of examples of foolish companies that do so, there's hundreds of them in Japan. Why do they do this? It defies theory, logic, simple math and common sense... (It also completely ignores what other companies are doing and doing so well as is shown by a simple comparison of competitors on a Google search).

I wonder if the supposed "experts" on the Internet running these .com domains back in the States or Europe bother to read what Google has on their blog everyday. It seems that they don't. You'd think that they'd keep up with the latest information, but, alas, I guess not.

I found this mistake in execution the other day on a very famous airlines web site in Japan and pointed it out to their Japanese staff, who, in a flabbergasted fashion, threw their arms in the air, shrugged their shoulders and said, "We know. But HQ won't even discuss changing it."

Well, I see a problem on two sides here. One, is an HQ that is not keeping up on current information and may have a control-freak problem and the second is a Japanese staff who do not have the desire and drive to succeed enough to study up on the problem and the balls to stand up and explain such a vitally important problem to the HQ. (But, to cut the Japanese staff some slack, perhaps this is a problem of company culture). How could anyone, if they understood the problem, not be able to explain to HQ why a .jp or .co.jp site is critical to success in Japan is beyond me. It is so very simple.

I mean, seriously, whatever side you look at it from, what's the point of having boots on the ground in a local area of they do not, or cannot, report faithfully the facts on the ground to HQ?

I've heard this same sort of thing before from other airlines, "Oh, HQ absolutely won't do it...." But when we took the time to explain it to the in-charge here in Japan, and they expressed an intense interest in understanding why, once they understood then they had the guts to demand an audience with HQ...

Guess what? Those companies do have domestic domains now.

Just two of the big names include:

* Virgin Airlines (no surprise there for aggressive and smart marketing)

* Air New Zealand (ditto - painting naked ladies!? See the video that wowed over 5 million people here.)

(Also let me put in a plug here for my favorite European destination, Croatia, too)

* Croatian Government Tourism (www.croatia.jp)

Why have these organizations jumped in front of the pack to setup .co.jp or .jp domains before the rest of the foreign companies and organizations? It's just plain smart business.

How an HQ in 2010 could be so dense and protective of their jobs that they actually damage the company profitability, by being so obstinate, is a crime in my mind. The only explanation can be that they don't understand the problem.

Make no mistake about what we are talking about here. We are not talking about company politics or protecting someone's position; what we are talking about here is the absolute bottom line. We are talking about company profits. How in the world someone could be so obstinate and closed minded that they would not hear out rational argument on a subject (especially a subject that changes and evolves as fast as the Internet) is no less than incompetency or gross dereliction of duty.

Let me put on my corporate hat here and say that employees need to sacrifice and go the extra step for the good of the company. Sitting on their duff and shrugging their shoulders is not getting the job done. The Japanese staff are definitely smart enough and should be aggressively compiling irrefutable data to build their case.

You'd also think that these airlines companies that all lost huge amounts of money last year would be actively seeking out more and better ways to better their service and increase passengers while increasing profit per passenger. Especially since online bookings very profitable for an airlines... These airline's  online booking business in Japan must be hurting from these poor setups.

I wrote the basic theory about this concept about .com versus .jp here. It is written so simply that I suppose even the people at airlines HQ's can understand it.

Now, I will explain mathematically why a .com/jp (or even a www.jp.airline.com site) is not effective. A .com/jp site is not effective because .com/jp is a subdomain. It is not given priority in any search. There is a good reason for it.

This is very simple math, so please pay attention airlines folks. There won't be a test after this article, but it could save your job because if you are here and do not demand this to be fixed (or, if you are in the USA and are dim enough to insist that your .com domain with a sub-folder or sub-domain is sufficient for world-wide use... Get ready for a job change, because someone is going to come along soon and bump you out of a job.) This is not just theory or wishes anymore, this is simple grade-school mathematics.

It's called persistence and striving for excellence.

But back to the problem...Google search engine, for example, uses an algorithm for search. (The new Google algorithm system is coming online in Japan in a few months. Read about the US version here. When that new system comes to Japan, companies operating in Japan had better be ready.)

If a .com is the domain, then on a Google search it gets 100% priority (this is why .co.jp and .jp sites get 100% priority in Japan)... If that very same .com domain has other languages as sub-folders, then that means each sub-folder shares in a percentage of that domain. If the .com domain is setup with japanese as the basic language - and not a sub-folder or sub-domain of English - then the .com domain works fine.

But this is a problem of language and bit space taken by hierogylphics... er, I mean kanji.

Understand? If there are five languages; then the sub-folder will give them each 20% on a search for a certain term. If there are ten languages, each will only get 10% returns... And so on...

In the case of most foreign airlines in Japan, they have dozens of languages in their sub-folder so Japanese gets about a 5% weight (if that much) in a Google search using Japanese language here in Japan. That means that these airlines voluntarily throw away 95% (more actually) of their possible Japanese customers who do random searches, using Japanese language and kanji, on the Internet.

People who search "航空" (Airlines) will get domestic airlines using a Japanese language based search as their #1 result. (Of course, but this doesn't serve the foreign airlines goals well at all.)

Try any foreign carrier and insert their SEO into a Google search (on Google.com or Google.co.jp - it doesn't matter)... The English based .com with /jp sub-folders won't even show up the foreign airlines in the top ten page returns.

Of course, in a search for a very common term such as "航空券"(airline ticket) the top four results of 24,200,000 are:

Japan Airlines: www.jal.co.jp

SkyMark Airlines: www.skymark.co.jp

Kokunaisen (a ticket aggregator): www.kokunaisen.com

All Nippon Airways: www.ana.co.jp

Notice anything special about these top returns? By the way, Kokunaisen, the aggregator site is 100% in Japanese, there is no sub-folder or sub-domain for Japan. Kokunaisen.com is the Japanese site. Like I said, any foreign carrier using a sub domain or sub-folder set-up will not show up in the first ten pages of a search.

Anyone with the most basic understanding of how SEO works (with an understanding of how Japanese language is 2 bits per character and Roman alphabet is 1 bit per character) would know that this situation for foreign carriers in Japan is intolerable. Why this continues in a tough market whereby airlines are losing passengers by the day is inconceivable.

The purpose of this blog is to help you to market Japan. I have shown the gross mistakes of many companies in the past including Pepsi, Universal Studios, Wendy's, Burger King, Carrefour, and many more. I explain the mistakes that these big companies make (and, incredibly, keep repeating over and over) so that you don't have to.

Perhaps someone at the airline's HQ in the USA or Europe will see this and wake up the troops. They should. They are losing money with this set-up...

Hopefully, they'll thank me... Doubtful... 20 years ago Otsuya Seiyaku didn't thank me either when I went on a popular late night radio program and said that their product, "Calorie-Mate" tasted like cardboard (Two years later they released Strawberry and Chocolate flavors - while improving the taste of "cardboard" and their sales of Calorie-Mate quadrupled. You know they paid R&D millions to come up with something I could have told them, and did, for the cost of less than a half-a-sandwich).

Anyhow, foreign carriers, I've pointed out that your tires are leaking air in Japan.... What are you going to do about it? Keep driving around on them? Be my guest.

This coming weekend, I will layout more mathematical evidence from a language based perspective why a .com English based site using sub-folders or sub-domains in Japan is a poor way to run any Internet site.

For a hint: Imagine that your site is in hieroglyphics... How is it possible that an English based site, with sub-folders or sub-domains, could possibly return as high of results as a site built on hieroglyphics? This is what your English based .com with sub-folder is doing... Your priority is low, so your will not show up at the top page....

If you are not in the top 5 on the first page of a search, you are not even in the game.

Japanese kanji are like hieroglyphics.

In the meantime, for proper background information that you need to comprehend this problem, (especially if you are not bilingual Japanese/English or Korean/English) see Wikipedia about Altaic languages of which Japanese is one...  People who do not speak two languages probably will have a hard time grasping this concept. It is important to understanding the problem.

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Keywords:

Google search, airlines, Japan, Yahoo, Burger King, Japan airlines, Skymark airlines, Google, Universal Studios, ANA, All Nippon Airways, Wendy's, Delta, Otsuya Seiyaku, Calorie-Mate, Pepsi, Carrefour, SEO