Dancing With the Stars, Spray Tans, Mindless American TV

Every morning, like clockwork, I turn on my computer to do work and to write this blog. Every morning I see something on the top page of Yahoo that just makes me roll my eyes. (Yes, I know everyone uses Google, but I use Yahoo to get the financial and stock market news).


Everyday, at the top of the page, Yahoo has their 5 "hot" stories. These are always incredibly stupid and useless. Usually it is about an unusual football play (when, upon clicking, you see that it is not so unusual at all)... Or it it about some idiocy involving some Hollywood person getting a divorce or the dress s/he is wearing or something else.

Here's what was at the top of Yahoo this morning: $2.5 million dollar bra, Wal-Mart's sales, Golfer gets angry, 10 strange sports venues, Billy Crystal hosts Oscars? Hoo hum...

In a few words, God! American society is stupid! 


You know this stuff is there because Yahoo is "giving people what they want"... There is never any news about anything that actually matters.


But sometimes, even Yahoo can have something so stupid, so asinine that it irritates me to hell. Yesterday had a link to the person who does the tanning for the people on "Dancing With the Stars"! Jesus! I just have to read about that! 


The article is just Hollywood fabulous. Let me quote:


Each season of "Dancing With the Stars" features a revolving line-up of contestants and professional dancers, but one thing remains the same: spray tans are a big part of the show. And that's where Julie Nostrand, the owner of South Seas Skin Care, comes in. All season long, she's spent every Sunday flying from Loveland, Colorado, to Los Angeles, to ensure celebs look luminous in the ballroom and in front of the camera. omg! caught up with Nostrand to find out more about what the stars do to get glam.


Isn't that just ZZZZZZzzzzzzzzz......... Oh, where was I?


No wonder the USA is all f'ed up. Ask Anyone says the average American watches 6.7 hours of TV a day!!!!


Average American watches 6.7 hours a day of TV.


How, in the hell could anyone spend 1/3 of their waking time on TV?


But for more, er, "serious" info let's go to our Neilsen ratings: 

According to the A.C. Nielsen Co., the average American watches more than 4 hours of TV each day (or 28 hours/week, or 2 months of nonstop TV-watching per year). In a 65-year life, that person will have spent 9 years glued to the tube.

The average child will watch 8,000 murders on TV before finishing elementary school. By age eighteen, the average American has seen 200,000 acts of violence on TV, including 40,000 murders. At a meeting in Nashville, TN last July, Dr. John Nelson of the American Medical Association (an endorser of National TV-Turnoff Week) said that if 2,888 out of 3,000 studies show that TV violence is a casual factor in real-life mayhem, "it's a public health problem." The American Psychiatric Association addressed this problem in its endorsement of National TV-Turnoff Week, stating, "We have had a long-standing concern with the impact of television on behavior, especially among children."

Millions of Americans are so hooked on television that they fit the criteria for substance abuse as defined in the official psychiatric manual, according to Rutgers University psychologist and TV-Free America board member Robert Kubey. Heavy TV viewers exhibit five dependency symptoms--two more than necessary to arrive at a clinical diagnosis of substance abuse. These include: 1) using TV as a sedative; 2) indiscriminate viewing; 3) feeling loss of control while viewing; 4) feeling angry with oneself for watching too much; 5) inability to stop watching; and 6) feeling miserable when kept from watching.

OK, 4 hours a day or 6.7 hours a day of watching TV!? Are you kidding me? Don't these people work? How can anyone, in this day and age, have the time to watch that much TV? Why would anyone want to watch that much TV? These people are truly sick, especially when they feel miserable when they cannot watch enough TV!


What's to watch on TV? Nothing good.


I heard from my friend who works at NHK that recent surveys in Japan show that the average Japanese under 30-year-old watches an average 20 minutes of TV per day.


If these statistics are true then the USA is definitely done for. People in the USA no longer read books, they don't know their basic geography. They don't know the difference between John and Yoko staying in bed to protest the war or Lenin doing the same. They think Falafel is a political party in Pakistan and the people in Eye-rack had nooklar weapons.


They think Mexico is in Central America even though Central America doesn't exist... And, they think Napoleon is an ice-cream sundae at 31 Flavors. They couldn't pick out "Grease" on a map of Europe and don't care about "Cheese eating surrender monkeys" anyway. 


As Fred Reed writes in Dark Ages:



The night closes in. Read the surveys of what children know, what students in universities know. Approximately nothing. We have become wanton morons. As the intellectual shadows fall again, as literacy declines and minds grow dim in the new twilight, who will copy the parchments this time?


No longer are we a schooled people. Brash new peasants grin and peck at their iPods. Unknowing, incurious, they gaze at their screens and twiddle, twiddle. They will not preserve the works of five millenia. They cannot. They do not even know why.


Twilight really does come. Sales of books fall. Attention spans shorten. Music gives way to angry urban grunting. The young count on their fingers when they do not have a calculator, know less by the year. We have already seen the frist American generations less educated than their parents. College graduates do not know when World War One happened, or what the Raj was. They have read nothing except the nothing that they read, and little of that. Democracy was an interesting thought.


Ours will be a stranger Dark Age than the old one. Our peasants brush their teeth and wash, imagine themselves of the middle class, but their heads are empty.


We are witnessing the end times for the USA as we've known it for all these years.... It's too bad that, when the drunken giant in the room finally collapses, his fall is going to break everything on everyone else's tables.

Massive Anti-Government Protests in Spain Spreading to Italy! No Mention at all in Japanese Press

UPDATE! LIVE FEED OF PROTESTS IN SPAIN AT BOTTOM! 

IS THIS SITUATION IS FAST SPINNING OUT OF CONTROL? MUST SEE!

The demonstrations in Egypt weren't nearly this big! In Europe, first Greece then Iceland now Spain! Massive demonstrations and protests have broken out all over Europe. There's not a word mentioned about these huge protests in the Japanese media or in the US media either! See the live feed at the bottom of this post. These demonstrations are huge and the news about them seems to be blocked all over the world!

Twitter comment about the protests from Poland

The demonstration first started out in Madrid but have now spread to Barcelona, Valencia and other cities in Spain. The Spanish government cannot withstand this pressure. 

RAGE AGAINST THE MACHINE - WAKE UP

Elections are tomorrow but the protesters have said that they will continue to protest until they get what they want... I'm sure the elections will not satisfy their demands. What's next? This and events in Portugal and Italy bode ill for the Euro and the world economy. This will certainly hurt Japan's already faltering economy.

These massive demonstrations continue to grow and have turned quite ugly and violent in Greece and have now been banned in Spain (which has only served to increase their size). In Spain's case, the government has banned these gatherings, but absolutely cannot afford to send the police in and kick these people out. 


Ultimately, unemployment, taxes and austerity measures have caused these huge demonstrations that are, as one protester said, "... against the criminal behavior of the central bankers and IMF. Taking tax money from the people and giving it to rich bankers have finally made the people take to the streets...." 


Yet, this news is nowhere to be found in the Japanese news services in English or in Japanese.


I predict that this demonstration in Spain will collapse the Spanish government.


Hence this blog post.


Mish Shedlock has an excellent write up about it: 


"After passively submitting to the crisis, young Spaniards have finally taken to the street. Breaking out on the eve of municipal elections, the protests of recent days have been inspired by those in Iceland that led to the fall of the government in Reykjavik.

One morning in October 2008, Torfason Hördur turned up at what Icelanders call the “Althing”, the Icelandic parliament in the capital city, Reykjavik. By then, the country's biggest bank, the Kaupthing, had already gone into receivership and the Icelandic financial system itself was in danger of going under. Torfason, with his guitar, grabbed a microphone and invited people to talk about their dissatisfaction with the freefall of their country and to speak their minds.

A movement spawned by the Internet

But those voices calling for real democracy are not just being raised in Iceland, a country of about 320,000 inhabitants. Here in Spain, the umbrella organisation for various Spanish movements – Democracia Real Ya (Real Democracy Now) – already lists among its proposals some 40 points ranging from controlling parliamentary absenteeism to reducing military spending through to abolishing the so-called Sinde law (a law restricting on-line infringements of copyright).

Spain demonstration yesterday. This is not news in Japan!????

The demonstrations have broadened spontaneously, as was the case for those who rallied under the umbrellas of the "alternative globalisation" movements, and have evolved, one decade after the World Social Forum in Porto Alegre, Brazil, on a more modest stage than the one demonstrators faced in the past at the World Economic Forum of the global elite in Davos, Switzerland.

All this is happening at astonishing speed via the Internet, which has amplified the echo of discontent and opened the lanes of cyberactivism to groups such as Anonymous, notable for intervening against companies like PayPal and Visa during the advocacy campaign for Wikileaks chief Julian Assange. Yet it was also there at the beginning of the revolts in the Arab world, to help people get round the censorship of the Tunisian and Egyptian dictatorships.

“When we grow up, we want to be Icelanders!" cried one of the leaders of the organisation during the march on Sunday May 15 before a column of young – and not so young – parents and children, students and workers, the jobless and pensioners. Many Saturdays in Iceland were needed before citizens won the changes they had demanded. Spain’s first Sunday has taken place, and was followed by a Tuesday [May 17]- but there’s still a long way to go.


Protests have now spread to Italy and beyond.


Why these massive outpourings of discontent for government policies are being ignored in the Japanese press is a real curiosity. Here is a screen capture of NHK News English site. As you can see, not a word about it mentioned but there is a story of vital interest about Brazilian students sending letters to survivors of the Tohoku disaster!

CLICK ON IMAGE FOR LARGER VIEW

And here's a screen capture of the Japanese language page. Nothing about protests in Europe:

CLICK ON IMAGE FOR LARGER VIEW

Let's see: Something about the Hague Convention member states welcoming something called "the Buddha policy," Asia's largest exhibition of Naval Weapons, special trains, Japanese children in Brazil... Oh! There's demonstrations! No. No. Those are in Thailand. Nope. Nothing about demonstrations in Europe.

Quite odd, don't you think?

MISH SHEDLOCK posts this: "SOL TV has a continuous direct broadcast from Puerto del Sol in Madrid, where today's gathering has just started."

Madrid Spain time is 7 hours behind Tokyo, Japan time

More information and additional links (in Spanish) can be found here:http://www.soltv.tv/soltv2/index.html
Use Google Translate to translate any of the links. You can use a link, not just portions of text.

The summer of 2011 has started. It's going to be a very hot one too. Got gold?

Here's a map and more information about the global insurrection against banker occupation. There's even an event planned in Tokyo today!!! http://www.thetechnoant.info/campmap/ 

Creating a Buzz Requires Credibility

By Mike in Tokyo Rogers

A good friend of mine once said to me, "Credibility is hard to get but even harder to buy." When I heard this I thought it was simply genius. It's so absolutely true.

Lately, I've been reading Malcolm Gladwell's most recent book, "Outliers." In one section at the front of the book, he writes about how kids get into the Canadian Major Junior A Hockey League; the premier league for children and teens hoping to become professional hockey players.

Malcolm Gladwell's Outliers

Gladwell writes:

You can't buy your way into Major Junior A hockey. It doesn't matter who your father or mother is, or who your grandfather was, or what business your family is in. Nor does it matter if you live in the most remote corner of the most northerly province in Canada. If you have the ability, the vast network of hockey scouts and talent spotters will find you, and if you are willing to develop that ability, the system will reward  you.

Gladwell then goes on to point out that there's a lot of luck and being in the right place at the right time is so important towards becoming successful... But he also delves deeply into working at success and dedicating time and effort practicing and honing one's skills.

I'd like to point out that if a kid gets into Major Junior A hockey in Canada, then that kid gets "status." With Major Junior A hockey comes credibility. And this credibility is impossible to buy.

It's the same when you are trying to build a buzz for your product or service... Credibility is crucial. Without credibility, you will never build a long-term lasting success. Quality is crucial to credibility.

Not only is this critical for other people's perceptions, but it is also, I think, the deciding factor for yourself and your team. Think about this: If you or any of your team member's are not 100% sold on your idea, product or service; If you do not have complete and total faith in what you are doing, then you will have doubt in the back of your mind somewhere...

This doubt, no matter how small, will do great damage to your efforts so the elimination of this doubt is so important... This is where, even more than what others think, what you think, in your heart and in your sub-conscious, is critical. You must believe in what you are doing to be successful. It is even written in the bible, "Belief can move mountains."

I've told this to many people that I work with; creating a buzz and almost everything else we do is a form of sales. In sales, I must believe in my product absolutely to be totally effective. Why? Because sales is not a transference of data. If it were just passing along facts, then car salesmen could sell the best cars with a copy of a pdf. But it doesn't work that way. Sales is a transference of emotions. I, the salesman, must transfer my excitement and belief about my product to you, the customer. You must get excited about what I have to sell.

I have to believe. You have to believe. This is the key to sales (and creating a buzz)!  

I am now working with partners on promoting tourism to a former Eastern Block country in Europe. In some circles, this promotion has been extremely difficult. Why? Because twenty years ago, this country was involved in a civil war and many Japanese people still have the image of war when they think of this nation.

We have to change that image among the Japanese. Maybe you have guessed the name of this country already.... A war 20 years ago in Europe? Yes. It had to be one of the countries in former Yugoslavia. I'm talking specifically about Croatia.

Actually, Croatia is nothing like the image that many Japanese people have; a cold and dreary former Soviet Bloc territory. Croatia has a rich history; formerly part of the Hapsburg Empire; formerly Rome. Croatia's tourism promotional copy is "The Mediterranean the way it used to be." Croatia has 7 world heritage sites, glorious architecture, fantastic gourmet (including seafood) and more! See some sites here.

But some Japanese still have the image of war.

Recently, two things have greatly helped us to gain trust and credibility among the Japanese. One has been the push from Japanese travel agents for Japanese tourists to visit Croatia. It really helps to show people the tourism and travel brochures made by reputable Japanese companies like Japan Airlines (JAL), All Nippon Airways (ANA) and Japan Travel Bureau (JTB) recommending Croatia. I mean, if Croatia weren't safe, they certainly wouldn't recommend it.

Regent Esplanade Zagreb

But the most recent thing that I think will be the watershed moment for Croatia tourism will be this December. From this December, Tokyo FM (TFM) will run a station-wide promotion on air and on the Internet (this will include, of course, SNS, blogs, Twitter, Pick, Mixi and Facebook!) The promotion will be for three lucky couples to win a vacation to Croatia including airfare and hotel....

The hotel stay is at one of the most prestigious hotels in all of Europe! It's the Regent Esplanade Zagreb. See photos here that will drop your jaw.

See more photos of the Regent Esplanade Zagreb here

There's not a person in Japan over the age of 18 who hasn't heard of Tokyo FM. Tokyo FM is the flagship station of a 34 station Japan-wide FM network. Tokyo FM is prestige.

Will Croatia become the huge buzz and "place to be" amongst the Japanese within the next two years? That remains to be seen, but Tokyo FM accepting Croatia as a partner for a big Christmas campaign gives Croatia the respect and credibility Croatia needs. With this credibility in hand, it is the final critical factor needed to build the buzz among the Japanese who like to travel.

Now, with this credibility, they can get to work on building a buzz.
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Keywords:
Croatia, SNS, ANA, Europe, Twitter, Social Media, Outliers, Japan, Christmas campaign, All Nippon Airways, credibility, Mike Rogers, Tokyo FM, U-Stream, Tokyo, Pick, Regent Esplanade Zagreb, blogs, Internet, Japan, Mike in Tokyo Rogers, Malcolm Gladwell, The Mediterranean the way it used to be, JAL, Japan Airlines, Japan Travel Bureau, JTB

What Should My Corporate Web-Page Look Like?

Lots of people ask me to show them a good example of what a corporate web page should look like... That's a tough question to answer. But I'm going to show you two ideas that might get your brain working and point you in the right direction.


Of course what your corporate web page looks like depends a lot on what kind of business you are in. If you are Toy-R-Us, then your site might be fun and colorful... But this type of image is not good for a company that does, say, Liposuction or performs frontal lobotomies. So spend a lot of time thinking about what your company stands for...


As I have mentioned in other posts, here, and here, you have to give in order to get people to come visit your site; people have to be motivated to go to your site or they won't come. They'll be motivated by free give-aways or by free content that is useful and beneficial to them.


Anyway, I do not want to get into a long discussion about what the difference between Web 1.0 and Web 2.0 at this moment (I promise that I will explain this, in detail for you, by the end of this weekend)... So just let me jump forward to two examples of fun pages that are up now and doing well.


The first example is of Monty Python's Flying Circus page on YouTube.

The YouTube page bio reads:


"For 3 years you YouTubers have been ripping us off, taking tens of thousands of our videos and putting them on YouTube. Now the tables are turned. It's time for us to take matters into our own hands.

We know who you are, we know where you live and we could come after you in ways too horrible to tell. But being the extraordinarily nice chaps we are, we've figured a better way to get our own back: We've launched our own Monty Python channel on YouTube.

No more of those crap quality videos you've been posting. We're giving you the real thing - HQ videos delivered straight from our vault.

What's more, we're taking our most viewed clips and uploading brand new HQ versions. And what's even more, we're letting you see absolutely everything for free. So there!

But we want something in return.

None of your driveling, mindless comments. Instead, we want you to click on the links, buy our movies & TV shows and soften our pain and disgust at being ripped off all these years."


So Monty Python creates this great page (that does allow comments - so it is a start at Web 2.0) and what were the results? Amazingly, it created renewed interest and Amazon.com sales of Monty Python's products (CDs, DVDs, books) exploded up 23,000%!  

This was a campaign I arranged for Domino Pizza.

5 Lucky couples buy a pizza and win a vacation to Macau!

Another good example of a company that I have been working with who really "gets it" is Domino Pizza Japan. Their page isn't perfect, but, for now is pretty darned-near perfect. The guys handling this for Domino Pizza, Mssrs. Ikeda, Karasawa, and Higa deserve some kind of award!


Domino Pizza has the right idea about their web business. Their landing page has videos, contests, and free games for people to play.


This is genius because, if they can make money off the web page itself, then they create their own media, replacing the old "advertise on TV or print" model.


The results?


Their web page gets over 1.2 million unique users per month... They have an e-mail magazine mailing list of over 750,000 people... 


Domino Pizza Japan also "gets" the idea that their pizza boxes and menus are "media" too! In fact, I am now arranging a few campaigns this year whereby 4 or 5 couples who order Domino Pizza through the Internet and sign -up for the e-mail magazine get the chance to win all expense paid vacations to Europe or the United States. 


Who wouldn't want to join a contest like that?


I have also arranged a contest for people to visit Croatia this year along with several other vacation spots. The fans of Domino Pizza get a chance to visit one of Europe's most beautiful countries and the airlines and Croatia win too because the campaign is featured on Domino Pizza homepage and in 5.5 million menus that Domino Pizza prints...

Zagreb is one of the most beautiful cities in Europe.

Croatia is "The Mediterranean As It Once Was"... Beautiful!

Don't forget that those Domino Pizza menus are powerful media as they are kept by the people on their refrigerators by magnets for a month or two... What a great vehicle for promotion.


The customers win, Domino Pizza wins and Croatia wins. Everyone is happy...

Dubrovnik, Croatia... The Mediterranean As It Once Was

I'll have more on these types of mutually beneficial promotion tie-ups later this year as this is my forte... and what I spend most of my time doing. It is the future of advertising and marketing in, not only Japan, but the world. Don't forget, Google gives away everything for free and is one of the most profitable companies in the entire world.


So when Domino Pizza and the government of Croatia get together and start giving away things for free, they both get great promotion and new customers and everybody wins! Of course, it is free!


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Keywords:


Domino Pizza, Croatia, Google, free, Dubrovnik, Zagreb, Europe, menus, advertise, TV, print, Monty Python, Toy-R-Us, web 1.0, web 2.0, unique users, e-mail magazine