Showing posts with label e-mail magazine. Show all posts
Showing posts with label e-mail magazine. Show all posts

Saturday, February 12, 2011

Great promotion comes in all shapes and sizes

Great promotion comes in all shapes and sizes and in all media too.


Within a week of a massive Tokyo FM poster campaign in several of the major Tokyo subway lines, that feature his smiling face, George Williams now graces the cover of Bicycle Navi, the biggest and most widely read magazine for bicycling enthusiasts in Japan.




Being seen anywhere and everywhere is the best way to stick into people's mind's. Making the effort everyday is what counts. 


Work on traditional methods, but, of course, make the efforts on the Internet and new methods too.


Sure, you are busy. We're all busy. But this is not a question of finding time, it is a question of deciding: Are you going to do it, or not? 


Climbing that mountain is not an easy chore. It takes a consistent effort. It doesn't take giant steps once in a while, it takes small steps everyday. 


Here is the poster with George Williams that now appears in the Tokyo Subway system too!




As Diana Ross once said, "Show business is not success, it is survival." George has been a great success at surviving for over 23 years!


George Williams on:


George Williams.jp


InterFM


Music on TV


NHK


Tokyo FM

Wednesday, December 1, 2010

Big Sister's 1984 Post Office

Sealed With a Kiss
By Mike in Tokyo Rogers  

What does modern North Korea, 1600 ~ 1853 Imperial Japan and the USA have in common? Those government's try to support failing systems by cutting their people off from the foreign influence.  It's called, in Japanese, Sakoku.  Sakoku means something like isolation from the outside.

In North Korea, if they catch you trying to escape, they execute you. Imperial Japan did the same thing. How much longer until the USA tries this? Laugh now but the situation there is getting more absurd by the minute.

People from the outside of the USA can’t send you regular mail in many cases anymore.

Americans have lost their freedoms and their country. How much longer will they tolerate what has happened to them? How much farther will they allow their government to invade on their privacy in order to give the "security"? 

Considering all the recent uproar about police brutality to TSA groping, I wonder, how many more of these mini cancers will be needed to accumulate before the entire system collapses?

Now, unbeknownst to most Americans, I'm sure, people outside of the USA can no longer mail you packages if that package weighs more than 1 pound (453 grams). That's the total weight including packaging. One pound is not very heavy. 

My seven-year-old son just received a beautiful electronic building set for his birthday from a girl who is his seven-year-old friend in Arizona. My son loves it. With that set, you can build all sorts of electrical projects; lights, on-off switches, fans, you-name-it. The set is high quality. That, and the book she sent him, was easily over one pound. 

Too bad he is unable to repay the favor.

Of course, we try to teach our son manners and kindness; if you wish to receive mail, you write mail. If you get a present, you must write back thanks. To receive, you must give. 

In this case, Christmas is coming up and so he felt it was best to give a present back to his friend who sent the birthday present. Quite understandable and I agree.    

Since my son is only seven and has no job, it is up to dad and mom to finance such operations as buying gifts and we are happy to do so when the occasion seems right. I took my son shopping and he chose some Hello Kitty items and a book for his seven-year-old girlfriend. 

We wrapped the packages and took them to the post office to send to the USA this morning. Alas, while at the post office, we were told that the US Department of Homeland Security has stated that there can be no more mailing of packages that weigh over 1 pound unless we can provide the Social Security number of the recipient. 

Bravo! Homeland Security! I am so pleased to see you on the front line of America's safety! One can never be too careful you know. 

Always be proactive to make sure kids don't run, jump and have fun as they might hurt themselves… And never, but never, go into the swimming pool until you've learned to swim... So I applaud your caution.

But, darn it if I don’t have a few simple questions:  

In what manner shall I inquire to this little seven-year-old girl's father about this young ladies' Social Security number? If the father asks, "Why?" How shall I explain that we (Homeland Security and I) are working together to protect her freedom by invading her privacy? And from whom are we protecting her? Are we protecting her from an over-weight Hello Kitty? 

Also, I'm not sure, but I do think something like a Social Security number like this is private information, is it not? Aren't people running around these days involved in identity thefts that are sniffing for that sort of information? 

How does making an arbitrary limit of one pound stop anyone from sending dangerous materials? 

Also, how does providing you with a Social Security number relate to protecting people from terrorists? 

Hmmm… I've been thinking about this and figure that I must be just too dumb to see... 

Oh, and my final question to Homeland Security: 

If my seven-year-old sends the envelop to his seven-year-old girlfriend, sealed with a kiss, will that require extra postage or a DNA check? 

Copyright © 2010 by LewRockwell.com. Permission to reprint in whole or in part is gladly granted, provided full credit is given.

Friday, May 21, 2010

What Should My Corporate Web-Page Look Like?

Lots of people ask me to show them a good example of what a corporate web page should look like... That's a tough question to answer. But I'm going to show you two ideas that might get your brain working and point you in the right direction.


Of course what your corporate web page looks like depends a lot on what kind of business you are in. If you are Toy-R-Us, then your site might be fun and colorful... But this type of image is not good for a company that does, say, Liposuction or performs frontal lobotomies. So spend a lot of time thinking about what your company stands for...


As I have mentioned in other posts, here, and here, you have to give in order to get people to come visit your site; people have to be motivated to go to your site or they won't come. They'll be motivated by free give-aways or by free content that is useful and beneficial to them.


Anyway, I do not want to get into a long discussion about what the difference between Web 1.0 and Web 2.0 at this moment (I promise that I will explain this, in detail for you, by the end of this weekend)... So just let me jump forward to two examples of fun pages that are up now and doing well.


The first example is of Monty Python's Flying Circus page on YouTube.

The YouTube page bio reads:


"For 3 years you YouTubers have been ripping us off, taking tens of thousands of our videos and putting them on YouTube. Now the tables are turned. It's time for us to take matters into our own hands.

We know who you are, we know where you live and we could come after you in ways too horrible to tell. But being the extraordinarily nice chaps we are, we've figured a better way to get our own back: We've launched our own Monty Python channel on YouTube.

No more of those crap quality videos you've been posting. We're giving you the real thing - HQ videos delivered straight from our vault.

What's more, we're taking our most viewed clips and uploading brand new HQ versions. And what's even more, we're letting you see absolutely everything for free. So there!

But we want something in return.

None of your driveling, mindless comments. Instead, we want you to click on the links, buy our movies & TV shows and soften our pain and disgust at being ripped off all these years."



So Monty Python creates this great page (that does allow comments - so it is a start at Web 2.0) and what were the results? Amazingly, it created renewed interest and Amazon.com sales of Monty Python's products (CDs, DVDs, books) exploded up 23,000%!  


This was a campaign I arranged for Domino Pizza.
5 Lucky couples buy a pizza and win a vacation to Macau!


Another good example of a company that I have been working with who really "gets it" is Domino Pizza Japan. Their page isn't perfect, but, for now is pretty darned-near perfect. The guys handling this for Domino Pizza, Mssrs. Ikeda, Karasawa, and Higa deserve some kind of award!


Domino Pizza has the right idea about their web business. Their landing page has videos, contests, and free games for people to play.


This is genius because, if they can make money off the web page itself, then they create their own media, replacing the old "advertise on TV or print" model.


The results?


Their web page gets over 1.2 million unique users per month... They have an e-mail magazine mailing list of over 750,000 people... 


Domino Pizza Japan also "gets" the idea that their pizza boxes and menus are "media" too! In fact, I am now arranging a few campaigns this year whereby 4 or 5 couples who order Domino Pizza through the Internet and sign -up for the e-mail magazine get the chance to win all expense paid vacations to Europe or the United States. 


Who wouldn't want to join a contest like that?


I have also arranged a contest for people to visit Croatia this year along with several other vacation spots. The fans of Domino Pizza get a chance to visit one of Europe's most beautiful countries and the airlines and Croatia win too because the campaign is featured on Domino Pizza homepage and in 5.5 million menus that Domino Pizza prints...


Zagreb is one of the most beautiful cities in Europe.
Croatia is "The Mediterranean As It Once Was"... Beautiful!


Don't forget that those Domino Pizza menus are powerful media as they are kept by the people on their refrigerators by magnets for a month or two... What a great vehicle for promotion.


The customers win, Domino Pizza wins and Croatia wins. Everyone is happy...



I'll have more on these types of mutually beneficial promotion tie-ups later this year as this is my forte... and what I spend most of my time doing. It is the future of advertising and marketing in, not only Japan, but the world. Don't forget, Google gives away everything for free and is one of the most profitable companies in the entire world.


So when Domino Pizza and the government of Croatia get together and start giving away things for free, they both get great promotion and new customers and everybody wins! Of course, it is free!


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Keywords:


Domino Pizza, Croatia, Google, free, Dubrovnik, Zagreb, Europe, menus, advertise, TV, print, Monty Python, Toy-R-Us, web 1.0, web 2.0, unique users, e-mail magazine 












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