Saturday, June 8, 2013

"Gin no Sara" - Super Popular Sushi Commercial in Japan


This internet commercial is a huge hit in Japan now. It's for a sushi delivery company and it talks about the secrets that go on behind the scene of commercial shoots.



Here's a quick translation that I've made for you:

At 0:14 the director yells, "Cut! She is sweating!" 

Narrator (The guy with the mustache and glasses): "In the heat of summer we shoot winter scenes! When we shoot TV commercials there are so many scenes that we hide. 

0:21 Narrator: "That extremely smart dog won't act unless we use bait to get him to do his part... When he gets tired, we have a bunch of replacements for him..."

0:28 Narrator: "Shsssh! Our main actress is treated like God...." 

0:30 (Guy has lines written on his shirt) Narrator: "...She doesn't need to remember her lines..."

0:35 Narrator: "In the world of commercials, she has no wrinkles or lines... And we make her taller and skinnier..."

0:40 (Cell rings on assistant's phone) Narrator: "There is nothing that interrupts her acting..."

0:44 (Samurai attacks narrator) Narrator: "Of course, I'm not cut! But the sound was pretty good, eh?... It's this.... (Narrator looks to guy cutting cabbage).

0:53 (People in suits sitting around monitor) Narrator (whispers): "Oh? The sponsors..."

0:55 (Assistant pouring whiskey into coffee cups) Narrator: "We pour whiskey into the coffee of these people who are always complaining....That way they don't care about 'strange things' or mistakes."

1:04 Narrator: "It's a secret but there are ghosts in the studio! One female ghost always tries to bother the female actresses because of rivalry.... There's also a ghost of a guy who wanted to become a director but failed... There's a samurai ghost too who is still trying to destroy his enemies!"

1:11 (Fat guy at computer monitor) Narrator: "For those times we have a guy who is a professional at editing out ghosts!"

1:17 (Narrator explodes) Narrator: "Commercial shoots are healthy and safe."

1:20 Narrator: "It's the age of computer graphics so nothing is impossible!"

1:23 (Dummy explodes in parking lot) Narrator: "If we didn't have computer graphics, this is what would happen..."

1:26 Narrator: "When you are talking about commercials, you are talking about the scenes with people smiling."

1:28 (Bored and sleepy kids) Narrator: "But it is here that the biggest secret is kept. This subject is a taboo amongst TV commercial staff."

1:31 Director: "Yoshida!... Bring that!"

1:33 (Yoshida (guy in red) runs onto the shoot with sushi) Yoshida: "Everyone! Here you go!"

1:38 (Kids start jumping up and down) Kids: "Hooray! Hooray! Hooray!"

1:45 (Director yells 'Action!') 

1:46 Narrator: "The perfect smile is 'Gin no Sara.' It is the hard and fast rule of this business! 

1:50 (Main actress crashes through wall) Narrator: "When the pissed off main actress won't come out of her dressing room! She'll come out with a great smile here!"

1:54 (Hollywood Actor retuning on Helicopter) Narrator: "When the Hollywood actor says he's going back to Hollywood and not coming back, he returns immediately with a big smile!"

1:59 Narrator: "Gin no Sara" (Gin no Sara is, of course, the name of the sushi delivery company that made this commercial).



2 comments:

Anonymous said...

Great commercial and funny! But who will wait for 2 minutes of an introduction before finding what this commercial is about? And once you see it, you will never want to see it again. I think this should be shortened to less than 30 seconds. Maybe break this into 4 or 5 different commercials instead of one.

Juicemaster J said...

Do you know the name of the song used in this ad?