Hilarious! Delta Airlines Sponsored Golfer Wins ANA Cup

A little birdie just called and informed me that Japanese professional golfer Hiroyuki Fujita just won the prestigeous ANA Golfing Champion Cup a short while ago. ANA is All Nippon Airways.

That's hilarious.

Why is that Hilarious?

Because Hiroyuki Fujita is sponsored by Delta Airlines!

I'm sure the folks running ANA are really happy about now promoting a competing airlines.

Here's a story about Delta signing Fujita.

Win a Free Vacation to the USA City of Your Choice! 7 Nights! Business Class on Delta Airlines a Present from Dominos Pizza!!!!

Hey! Wow! Domino Pizza's Great American Campaign!

There's still time to win an vacation for two to the USA courtesy of Delta Airlines business class and stay for 7 nights and 9 days in a 5 star hotel in the city of your choice courtesy of Domino Pizza Japan!

5o other lucky winners will get a red and white wine set courtesy of iwine.jp.

There's no purchase necessary and all you have to do to win is to sign up!

Details and signup here: http://www.dominos.jp/topics/entry_120611_a.html

The Importance of a "Sales Point" - Bragging about Economy Class Tickets in a Promotion is Not a Sales Point - it is a Minus Point!

Today I want to give you an example of extremely amateurish marketing campaign that's going on right now in Tokyo and a taste of some quality marketing that will start next month... These both have to do with understanding (or not understanding) what a "Sales Point" is supposed to be.

What's a "Sales Point?" A "Sales Point" is something that should make your audience think, "Wow! That sounds great!" 


A sales point" is supposed to be something extra or special or, as the vernacular goes, "Value Added." Words used to describe sales points are adjectives like, "Deluxe," "Giant," "Extra," "Premium"....  


Whenever you make an ad or sales pitch for your business, service, event or campaign and you add sales points they should be things that make the prospective customer sit up and take notice. They should be something that makes them think, "Special!"


Yesterday, I heard a radio commercial on a Tokyo radio station that just made me slap my forehead. It was a contest to win a vacation for two to Hawaii!


The commercial went like this;


"Something-or-other FM radio station in Tokyo is offering you a chance to win a vacation on Japan Airlines, economy class, for two to Waikiki, Hawaii..." 


Read that sentence again....


"Something-or-other FM radio station in Tokyo is offering you a chance to win a vacation on Japan Airlines, economy class, for two to Waikiki, Hawaii..."???


Economy class!? They're kidding, right? They didn't actually say that in their on air commercial, did they?... Well, yes. They did. 


In the case of airlines tickets, a good sales point would be saying something like, "Business Class" or "First Class" for two. Business class and First class are "premium" and "up-grade." Saying "economy class" is not a sales point. In fact it is a demerit. It cheapens the experience and the lessens the excitement. There was no good reason at all to add that.


Saying "Economy class" could be a sales point if this were an event run by some small organization, but when you are a major broadcasting station in the most crowded city in the entire world with over 35 million homes in your broadcasting area, saying "Economy class" is not a plus in any sense of the meaning....


For the accommodations, did they say, "The cheapest dump motel we could find?" Nope. They didn't. If it's not going to be at least a 5-star hotel, then there's no reason to say anything. Free accommodation sounds nice enough as it is. No reason to add, "Cockroaches no extra charge!"  

Which is better? "Free accommodations" or "The worst dump we could find"?

They should have left out the "economy class" part of the commercial and just stuck with;


"Something-or-other FM radio station in Tokyo is offering you a chance to win a vacation on Japan Airlines for two to Waikiki, Hawaii..."


Like I said, adding the words "economy class" just cheapens the experience and the excitement for the listeners... If economy class weren't the cheapest seats available, I can imagine saying it, but the last time I heard, the airlines don't normally allow people to ride in the tire wells or in the luggage area. 

I doubt that the purpose of the campaign was to create for the listeners an image that this radio station does everything second-rate, but I suspect that is probably the ultimate result.


In June I will be running a campaign with Delta airlines for a lucky couple to win a vacation to the USA for seven nights and nine days - to a destination of their choice - on Delta Airline's Top Quality Premium Business Class... Now THAT'S a sales point. You'll be able to find information about that here this very blog. 


Stay tuned.

Two People Win a Vacation Business Class to New York & 5-Star Hotel w/ Domino Pizza

Domino Pizza Japan is having another fantastically fun and exciting campaign! One couple is eligibile to win Business Class round-trip fare courtesy of America's best airlines: Delta airlines and it includes a 4 nights stay at a 5-star hotel in Manhattan courtesy of Delta Tours and all you have to do is signup! There is no purchase necessary!


日本語はこちら：http://www.dominos.jp/topics/110829_c.html

FOR LARGER VIEW CLICK ON IMAGE

That's not all! 100 people will also win a Francis Ford Coppola red and white wine set courtesy of Japan's online wine superstore, iwine.jp! www.iwine.jp is Japan's online wine superstore and you can order in Japanese or English and have your wine delivered right to your door! Go to: http://www.iwine.jp/

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Domino Pizza is having their Brooklyn Pizza campaign and it's another winner! The campaign runs from August 30 until October 30 and all you have to do is go to the Domino Pizza Japan webpage and signup. No purchase nessessary! The URL is: http://www.dominos.jp/

FOR LARGER VIEW CLICK ON IMAGE

So get in on the action! What do you have to lose? Signup now.... 


Of course, I, Mike Rogers, give my stamp of approval to this great campaign because I helped arrange it! I fly Delta every time I go to the continental USA or to Guam and can vouch that it is my airlines of choice for those routes! 

Join now and win the vacation dream of a lifetime! 


For more information, click here. If that link doesn't work: http://www.dominos.jp/topics/110829_c.html

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(Hint: Domino Pizza also has an English ordering site that has specials that are an even better deal than their regular Japanese page like their 2 for 1 special! Buy one pizza and get one free! Check the Domino Pizza English webpage here: http://www.dominos.jp/eng/.


Also check the iwine.jp page for great everyday specials on the best in wine selections at www.iwine.jp!