Rock and Pop Musicians! Please Make Two and a Half Minute Songs!

"Brevity is the soul of wit." - Lord Polonius from Shakespeare's Hamlet 1602

Everyone knows that the attention spans of people are getting shorter yet rock musicians (people who are appealing to those with the shortest attention spans of all), keep making songs that are getting longer.

I don't get it.

According to the website: Attention Span Statistics data: 

"The average attention span in 2000, 12 seconds. The average attention span in 2012, 8 seconds. "

Yet, people keep making pop and rock songs longer and longer! Ever since "Let it Be" by the Beatles and Queen's Bohemian Rhapsody, which BOTH were six minutes long, pop and rock musicians keep making songs over four, even five minutes! Is this counter-intuitive? Or just plain, well, "Not smart"?

No. This is NOT what I want!

I think it's not very smart. Let me tell you why...

I used to program and select all the music for a very popular morning drive-time program in Tokyo. Our service area covers 42 million homes, so it's huge. I know that many people like me (I've asked) have agreed that the "perfect pop/rock song" is 2.5 minutes long (or thereabouts). Three minutes? Well, okay... Three and a half minutes? You're pushing it. Over 3:30? Hmmm, it had better be as good as the Rolling Stones, "Jumping Jack Flash" (which, I didn't look, but I believe is 3:48!) Still, with that, I will probably cut the last 30 seconds. Over 4 minutes? That's starting to get really difficult to use. Over 4:30 or 5? No thanks... Send me a radio-friendly version, will ya?

(By the way, if I must be going to a commercial in, say, 1:40 from now, and I have to cover the time, will I play the 2:30 song and cut 50 seconds, or am I going to play the 5 minute song that has a 48 second intro? Easy call, isn't it?)

Yet musicians keep sending us their new singles and the songs are all over four or five minutes. I hate it!

Why?

OK. It's simple. Did you know that there are ten times more listeners at 7 am than there are at 7 pm (due to people driving in the morning)? Let me repeat that: Did you know that there are ten times more listeners at 7 am than there are at 7 pm (due to people driving in the morning)? And the number of listeners rapidly declines after the morning driving time ends (in Japan, after 8:30 am). So that's why you want your song on before 8:30 am; there's many more potential listeners for your tunes if they are on early. 

Did you also know (at least in Japan's case) that the average listener listens to FM radio for only twenty minutes at a time? That's right.

Now, morning shows (the ones with, by far, the highest ratings) need a quick tempo and a fast pace. We don't have time to screw around. We have to get lots of information, news, weather, sports, traffic, commercials and music shoved into the shortest time span possible. That means we play lots of short songs in the mornings (when, as I mentioned, the ratings are highest)... That means we (well, I won't) play any songs at all that push the 3:30+ mark (or I just lop off a few minutes - do you want that?) 

I greatly prefer short songs. 

If you send me a 2:30 song, then I will greatly consider that for airplay during the peak times... But, if you send me a 5 minute song? Yeah, later on in the show... Or never. Long songs are difficult to use.

Of course, I'm talking about the fun shows that are on in the mornings (did I say the ratings = more listeners - were higher at that time? I did? Thanks.)

That means, in my case, I will play short, up-tempo songs like early Beatles, Stones, Ramones at peak times to get the listeners pumped-up and ready to go in the mornings. We don't do easy listening...

It used to be that, long ago, songs were always under 3 minutes. What happened? I don't know. But this "long song" business is foolish. 

It's simple; if you want your songs played when there are the most listeners, then make them short. If you can't say it in 2.5 minutes, then you need to work on it.

Of course, there is a time and place for longer songs.... But generally not on the highly rated morning shows... I'm trying to wake people up in the morning and cram in as much as I can in the shortest space I can... But, then again, maybe people don't care about radio anymore... OK. I can understand that too.

But, knowing this, and if you DO want radio airplay, why would you want to make long songs?

Your call.


NOTE: Oh, and PS: If you are a new musician, then make sure you "Like" the FB pages of the radio programs you are (or want to) promote to. Our FB page is here: https://www.facebook.com/MikeRogersShow/

NOTE TWO: THE PERFECT SONG? I don't know but it's a great example of what I'm talking about. Within the first 30 seconds, you hear the intro, verse, chorus and hook... If this isn't perfect, then it's damned close: The Beatles - Paperback Writer (if link doesn't work, click here: https://www.youtube.com/watch?v=xmVwo2DxkGg)

Here's another one (You can argue with me but you can't argue with the success of the Beatles!) https://www.youtube.com/watch?v=Qyclqo_AV2M

Ancient Warnings on Tsunami

"If you make a mistake, don't hesitate to correct it" - Ancient Japanese saying


Japan is over 2,700 years old. People today, all over the world, think they are smarter than people of the past. But are we? The tsunami and events of March 11, 2011 suggest that we are not. 

Wilhelm Kempff - Beethoven's Tempest Sonata 3

In a town named Aneyoshi, in northern Japan, there are stone tablets standing on mountains and hillsides warning people not to build homes in lower areas as those are areas that get hit by tsunami. Some of these tablets are over 600 years old. They warn of the dangers of building in the lower lying areas and warn of tsunami that hit the area hundreds of years ago.


The local people all know about these tablets yet, somehow, local government allowed for seawalls to be built that are not as high above sea level as these tablets are. Some families, who have lived in the area for hundreds of years did heed the warnings and they were safe.

TFD News reports:

A natural disaster as large as last month's 9.0 earthquake and tsunami happens perhaps once in a person's lifetime, at most. Tokyo Electric Power Co., the nuclear plant operator, clearly wasn't prepared. Many communities built right to the water's edge, some taking comfort, perhaps, in sea walls built after a deadly but smaller tsunami in 1960.

Many did escape, fleeing immediately after the quake. In some places, it was a matter of minutes. Others who tarried, perished.

"People had this crucial knowledge, but they were busy with their lives and jobs, and many forgot," said Yotaru Hatamura, a scholar who has studied the tablets.

One stone marker warned of the danger in the coastal city of Kesennuma: "Always be prepared for unexpected tsunamis. Choose life over your possessions and valuables."

Tetsuko Takahashi, 70, safe in her hillside house, watched from her front window as others ignored that advice. She saw a ship swept a half-mile (nearly a kilometer) inland, crushing buildings in its path.

"After the earthquake, people went back to their homes to get their valuables and stow their 'tatami' floor mats. They all got caught," she said.

Her family has lived in Kesennuma for generations, but she said those that experienced the most powerful tsunamis died years ago. She can only recall the far weaker one in 1960, generated by an earthquake off Chile.

Earlier generations also left warnings in place names, calling one town "Octopus Grounds" for the sea life washed up by tsunamis and naming temples after the powerful waves, said Fumihiko Imamura, a professor in disaster planning at Tohoku University in Sendai, a tsunami-hit city.

"It takes about three generations for people to forget. Those that experience the disaster themselves pass it to their children and their grandchildren, but then the memory fades," he said.

The tightly knit community of Aneyoshi, where people built homes above the marker, was an exception.

"Everybody here knows about the markers. We studied them in school," said Yuto Kimura, 12, who guided a recent visitor to one near his home. "When the tsunami came, my mom got me from school and then the whole village climbed to higher ground."

Aneyoshi, part of the city of Miyako, has been battered repeatedly by tsunamis, including a huge one in 1896. Isamu Aneishi, 69, said his ancestors moved their family-run inn to higher ground more than 100 years ago.

But his three grandchildren were at an elementary school that sat just 500 feet (150 meters) from the water in Chikei, a larger town down the winding, cliffside road. The school and surrounding buildings are in ruins. The bodies of his grandchildren have not been found.

Hiroshi Kosai grew up in Natori but moved away after high school. His parents, who remained in the family home, died in the disaster.

"I always told my parents it was dangerous here," said the 43-year-old Kosai, as he pointed out the broken foundation where the tablet once stood. "In five years, you'll see houses begin to sprout up here again."

As of now the toll from the disaster stands at: Over 12,000 confirmed dead with the possibility of that number climbing into the area of 25,000 people. There are still more than 100,000 people living in disaster relief centers and temporary housing is being built as quickly as possible. Please see at the very top of this blog the links to where you can donate and help these poor people.

Hopefully, these folks can get their lives and their towns back in order, but let's hope they listen to what the ancient people said.

The towns of Ishinomaki and Kesenuma may not be standing anymore, but these stone tablets warning of tsunami - some that have been around for over 600 years - are still standing today... I imagine they will still be standing another 600 years from now.

How many times will low lying towns have to be rebuilt and how many lives will be lost because of tsunami during that time?