Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Tuesday, December 26, 2017

Read Books. Improve Yourself... You Are the Only Asset You Really Have.

(This article originally ran on May 28, 2010.)

If you want to make it in today's world, then you need to read books. Lot's of them. I especially recommend books on business management and Internet marketing. Today I will recommend some of my favorites.


The reason you need to read books is that books help you to improve yourself and to learn.




Many people say that now is the digital age and if you do not have command of IT and the Internet, then you are doomed to failure. I might partially agree. But I'd also like to point out that today, and as has been the case for a thousand years, the successful, educated, and wealthy read books. The future will be no different; the people who do not read books are left behind. 


If you do not read books and watch even a little bit of TV, I suggest that you stop the TV immediately and start on books. Watching TV is a displacement of time that could be used for more important, fruitful endeavors. Even reading a novel is better for your brain as, with a novel, your imagination is at allowed to exercise itself.


I work in publicity, mass media, advertising and marketing in Japan and I know if I don't keep up on new things, I will fall behind very soon. 


I know one guy at a major Japanese TV station who complained to me that things weren't going so well. I recommended that he start reading books... He looked flabbergasted. Now, here's a guy who is about 40-some years old and in-charge of about 16 people. His business is going really bad. I told him to look for the answers in reading books... he replied, "Mike-san, I hate reading books. I haven't read a book since high school." 


I replied, You know what the difference is between a university graduate who doesn't read books and, say, some illiterate villiager living in the mountains? There is no difference: neither of them read any books. 

"There's is no difference between people who can't read books and people who don't read books." Think about that. 


He acted as if it were impossible for him to read books because he has some sort of learning disorder.  


  
This is a guy who is a section chief at a company that is losing a quarter of a million US dollars every month! Are you surprised that they are losing money? I'm not. Doesn't he realize that he has a responsibility to his staff to keep up on information? Doesn't he realize that he is being negligent towards his families' future?


No. He doesn't. Why doesn't he? He watches too much TV and hasn't read a book in almost 20 years?


Reading books helps you to imagine, to grow, and to develop your skills and knowledge. You'll need to do these things and constantly improve yourself to be able to compete in the next 10 - 20 years.




As famous American professional basketball coach Pat Riley once wrote, "If you are not getting better, you are getting worse."


One of my favorite books is Focal Point by Brian Tracy. In Focal Point, Mr. Tracy supports my argument by writing; "To earn more, you must learn more... You are your most valuable asset... You must continually feed your mind to develop more of your potential. You must continually upgrade your abilities to think and perform at higher levels. "


So improve yourself. Get into the habit today of reading at least one book a week... Preferably not novels or comic books... I mean books about business and self-improvement.


Improve yourself... You are the only real asset you have.


Here are my recent favorites:


Brian Tracy; Focal Point and Goals
David Meerman Scott; New Rules of Marketing & PR
Chris Anderson; Free the Future of a Radical Price
Seth Godin; Purple Cow: Transform Your Business by Being Remarkable, New Edition and Linchpin
Malcolm Gladwell; Outliers 
Marie Winn; Plug-in Drug




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Keywords: business, internet marketing, books, skills, knowledge, Brian Tracy, Focal Point, upgrade, ability, abilities, self-improvement, publicity, advertising, marketing, Japan, Mike Rogers, Mike in Tokyo, Marketing Japan

Sunday, February 24, 2013

Write Down Your Goals to Achieve Them!...


"Life is difficult as it is so let us be good to each other." - C.S. Lewis


Today, I'd like to take a moment to highly recommend a book that has helped me greatly since the first time I read it and that is Brian Tracy's Goals!

I write down my top 10 goals everyday! Inspired by the author of Goals! Brian Tracy (I also recommend another Tracy book, Focal Point)

In Goals! Tracy talks about how, if you are to succeed in life that you need to write down your goals in order to be able to achieve them. "Sure!" Everyone thinks this but I know few who actually do write them down. Trust that writing them down does help your sub-conscious to actually remember and activate your  brain to achieve the goals you set forth for yourself.


I write down my goals everyday in the morning when I wake up and, not only does doing so help me to achieve them, it also helps me to relax and stay much more focused. Who doesn't want to stay more focused in this day and age when our "in-box" includes, for most people, several e-mails accounts that are constantly filling up as the day goes by and consistently altering our priorities? Or an Internet world filled with Social Media like Facebook, Mixi (in Japan) and Linkedin accounts (among others) to attend? Twitter and Pick, are no longer for just sending messages to your friends, but they too, have been co-opted into the business world and your boss orders you to use them, or blogs and SNS, to get the company message out...


How in the world can anyone get ahead of the pile in the "in-box"?



The book promises that you will "Get everything you want, faster than you ever dreamed." Sounds like grandiose claims but let me point out that writing down your goals and purposes is like having a sort of road map to where you want to go. When you write them down, they enter your subconsciousness, they cause your inner brain to focus upon the Law of Attraction. If you do not write down where you want to go - if you do not have a map - then how will you know where you are going?


The publishers write:


Why do some people achieve all their goals while others simply dream of having a better life? Bestselling author Brian Tracy shows that the path from frustration to fulfillment has already been discovered. Hundreds of thousands--even millions--of men and women have started with nothing and achieved great success. Here Tracy presents the essential principles you need to know to make your dreams come true.


Tracy presents a simple, powerful, and effective system for setting and achieving goals--a method that has been used by more than one million people to achieve extraordinary things. In this revised and expanded second edition he has added three new chapters addressing areas in which goals can be most rewarding but also the toughest to set and keep: finances, family, and health.


Using the twenty-one strategies Tracy outlines, you'll be able to accomplish any goals you set for yourself--no matter how big. You'll discover how to determine your own strengths, what you truly value in life, and what you really want to accomplish in the years ahead. Tracy shows how to build your self-esteem and self-confidence, approach every problem or obstacle effectively, overcome difficulties, respond to challenges, and continue forward toward your goals, no matter what happens. Most importantly, you'll learn a system for achievement that you will use for the rest of your life.


One of my goals are to become a multi-millionaire. Laughable? Maybe. But at least I have a road map and I am consciously working on that everyday... 


And I really do have proof! I have evidence that Tracy's philosophy and ideas in Goals! work.  I have shown myself that actually writing down goals are critical to achieving them. And my proof stands in something that, for me, is much more important than the Rat Race and making money: it's being the best dad I can be. 


It used to be my #1 priority was, "To make $15,000 a month..." then, one day, when I got a flash of irritation at something my son did - then thought about that flash later on - I realized that the most important thing for me was not money. By far the most important thing for me was to be a great dad. 


Now my #1 priority goal that I write everyday is; "I am a kind, loving and patient father and husband today and everyday" (with today's date added).


Folks, trust me. This really works! Since starting this habit, I have caught myself several times with a flash of irritation at my son - that  before would have caused me to get angry or upset and maybe raise my voice - but since I started writing down everyday my goal of  being patient and kind, my mind recalls that goal immediately and has killed that flash of anger instantly its tracks. 


Why ruin what could be a good learning opportunity and great memory with an out burst of irritability? What for? Life is too short to be getting upset at the small stuff all the time. 


As the great writer C.S. Lewis wrote in Chronicles of Narnia, "Life is difficult as it is so let us be good to each other."


Try reading Brian Tracy's Goals! Write down your goals everyday. You'll be glad you did. 


(This article was inspired by a meeting I had with a most interesting fellow named Roger Marshall. Thank you, Roger!) 


Also read: 

Pocket Notebooks: The Secret of Millionaires and People Won't Listen! 


One Easy Step To Becoming a Better Parent and More Successful at Life 

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keywords: Pick, C.S. Lewis, Twitter, SNS, e-mail, Goals!, Blogs, blogging, Youtube, U-stream, Brian Tracy, Narnia, Facebook, Mixi, Linkedin, Japan, SNS, Internet, business, Japanese, priority, Social Media

Saturday, July 28, 2012

Guest Post: The Benefits of Positive Volunteering for Your Business



(Note: Today's post is is a guest post written about something that is close to my heart: Volunteering and actually doing something, rather than just talking, about making our world a better place to live. Enjoy! - Mike)

The Benefits of Positive Volunteering for Your Business 
by Heather Smith

Volunteering is fun and exciting for people of all ages. It gets people in new social situations. They explore new career options. They love the feeling of being part of something larger than themselves. Volunteering can provide individuals with a great opportunity to get to know the inner workings of your company, experience a fun event and help your business thrive at the same time. If your company is thinking about collaborating with volunteers for a charity event or business event, then here are some reasons you should consider working with volunteers.

1. Boost the enthusiasm for your brand.

Your business will boost the enthusiasm that people have for your brand. Volunteers are often thrilled to help promote a product for a major brand because of the free products they receive. Your business can work out an arrangement with volunteers where they receive a free hotel room, meals and other surprises for working with your company. Volunteers will feel more committed in encouraging others to sign up for your company's event or trying out your company's product because of this. You will see them smiling, laughing and having a great time with others who can be potential customers for your business in the future.

2. Give others a purpose.

Volunteers often have some extra time on their hands and enjoy finding fun ways to spend their time. Perhaps your company is hosting a charity event that will help boost funds for breast cancer. Maybe your company is hosting a cookout and needs some people to act as servers or hosts for a silent auction. Your company can reach out to community members to find individuals who want to serve as volunteers for this charity event. Community members feel empowered when they know that they are working for a goal that is greater than themselves. They will have a greater sense of purpose, and that is a gift that your company can provide to individuals.

3. Help a great cause.

Your business and volunteers will ultimately benefit by helping a great cause. Whether your business is hosting an AIDS awareness event or charity ball that is dedicated to raising funds for the local children's hospital, everyone benefits from donating time for furthering these causes. Your business will be able to build stronger ties with the community, a better reputation and may even find new business opportunities by participating in these types of community events.

4. Have fun.

Volunteers have a blast when they help with a company promotion, golf course event or charity ball. They love being able to witness the socialites that attend these events and contributing their time to a great cause. They can also meet with other volunteers who have similar interests as them.

Your business benefits when it decides to collaborate with volunteers for events. Volunteers add an extra boost of energy to any event that your company decides to host. Your company can take itself to the next level of success by collaborating with enthusiastic volunteers.


Author Bio
Heather Smith is an ex-nanny. Passionate about thought leadership and writing, Heather regularly contributes to various career, social media, public relations, branding, and parenting blogs/websites. She also provides value to nanny service by giving advice on site design as well as the features and functionality to provide more and more value to nannies and families across the U.S. and Canada. She can be available at H.smith7295 [at] gmail.com.

Friday, March 23, 2012

Need Extra Money? Great Idea for a New Business!



“We shall require a substantially new manner of thinking if mankind is to survive.” ~ Albert Einstein

GUYS! MAKE AN EXTRA $1,000 ~ $2,000 PER MONTH STAYING AT HOME!!! IT REALLY WORKS! EVERY MAN'S DREAM COME TRUE!

Japan, like everywhere else, is facing an economic slump. Most of us are doing what we can and wracking our brains to find new ways to create income.


I spoke with a good friend of mine, Mark Davis, who is a real estate consultant. Mark tells me that last year was the worst year in twenty years for his business.


I asked if this year looked the same. 


Mark replied, "...the real estate market has bottomed out and banks are making loans again. But things are still tough."


I tried to encourage him and asked if he ever considered starting a new business. 


Mark replied, "My idea for starting a new business is the wife going out and getting a job!"


I know he's happy he started a new business!


Ha! Ha! Ha! I thought that this was an excellent plan. Think of it! The ultimate get rich scheme! Sit there and do nothing and the money comes rolling in!


I love it! It's definitely a man's world! 




Thanks to Mark Davis!

Monday, March 12, 2012

Why So Many People Have No Common Sense - People who watch too much TV lose touch with reality



I've had an experience the other day that has shown me, once again, that too many people have lost touch with reality, have little common sense and watch way too much TV...




Regular readers of my blog will know that I have worked in TV and broadcasting for 30+ years. Because of this experience, I have no TV in my house. I threw it away ten years ago. Most professional TV people I know have no TV in their house. All professional TV people I know never watch any TV.


I know TV is bad for you. I think watching any TV at all is watching too much TV. Sometimes readers will argue this point with me. But I've never once had a professional educator nor professional in the mass media or TV business argue this point with me. I only get mails (and I get lots of them) from professionals who strongly agree. I get mails that strongly disagree from TV and game fans trying to defend their altar.


The ones who think TV is good or can be useful are, of course, fans of TV. I got one of these mails the other day. I had written, "I hate computer games of all kinds... (They are a) waste of time like TV." To which a reader replied:


Actually, computer games are proven to increase not only cognitive abilities, but even eye-hand coordination.
Then again, television is also a very useful tool, that can be used to widen experience far beyond what normal people have available. It's very politically correct to decry such things, but fallacy.


This is patent nonsense. Calling it "politically correct" is supposed to belittle criticism of TV. In recent years, calling something "politically correct" has become the easy way for people who cannot support their arguments with facts or common sense to escape rational, logical discourse. Then the writer then goes on to offer no evidence to support his claims besides saying it is "fallacy."


He also mentions that "computer games are proven to increase not only cognitive abilities, but even eye-hand coordination"!? Madness! What? What kind of a fool actually believes this (excepting if he is a fat and over-weight American couch-potato or game salesman?) 


First off, what are "cognitive abilities?"


From Sharpbrains.com:


What is cognition? Cognition has to do with how a per­son under­stands and acts in the world. It is a set of abilities, skills or processes that are part of nearly every human action.


Catch that? "How a person understands and acts in the world." It isn't rocket science to figure out that what goes on in a hand-held game like a DS or Playstation has little to do with the real world. And the part about eye-hand coordination is also nonsense. Perhaps it would be good for eye hand coordination if you wanted to shoot people in Pakistan with hell-fire missiles while you sit from your office in Quantico, Virginia.


I wonder how well, say, a guy who can score and continually win at a game console baseball software would do with his "eye-hand" coordination catching a ball or hitting one with a bat in the real world? Not too well, I suppose.


It isn't rocket science, like I said. It doesn't require genius to figure out that that sort of thinking is nonsense.


Playing computer games is only good for "cognitive abilities" and "eye-hand" coordination confined to the computer world.


TV and computer games are a vicarious experience; their relation to real world experiences are negligible.


The other part of what the reader wrote that is completely absurd is the that games "are proven" to "increase ... abilities." Proven by whom? By research funded by game manufacturers? That's like using research funded by tobacco companies to prove that cigarette smoking isn't bad for you too! And, yes, Virginia, there are still many of those! In a 2006 article on the Independent UK, research showed the benefits of cigarette smoking!


Sure! There are benefits to smoking and some good things about cigarettes! Just like there are some good things to playing computer games... But the negatives by far massively outweigh the positives and to think otherwise is just plain foolish.


You don't, though, need hundred million dollar research to stop for a moment and use some common sense to see that inhaling the smoke from burning matter can't be natural or good for you, just as anyone with a lick of common sense could see that our children becoming zombies playing computer games can't be good either.


The lowering of academic scores in American school since the 1950s speaks for itself. The startling and escalating decline in the last ten years is startling.


Sure, but don't worry. Research shows that TV and computer games are good for you.... 


Sure, research funded by big corporations show you that, regardless of what your common sense tells you.


(PS: I know some defender of games will say this, so let me cut them off at the pass: When I say, "game" I mean the typical hand-held game kids play or the average home Playstation or like system. I am NOT talking about some multi-million dollar simulator that are used for pilot training or such. As Deleuze and Guattari write, "Simulation does not replace reality, it appropriates reality. It can't replace it." I also doubt that the average home has a million dollar simulator in the living room.)
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The Plug-In Drug (Part 2)
(This article first appeared on Lew Rockwell in Feb. 2008. Part 1 is here)

".. although you won't appear on any public wanted lists, the American Government will consider you a dangerous enemy if you try to start a movement for people to throw their television sets away... television is the Government's way to keep people subdued, illiterate and brainwashed and there won't be any thanks from them if you try to change it."
~ Andrew Taylor, UK, IT Journalist
".. Already long ago, from when we sold our vote to no man, the People have abdicated our duties; for the People who once upon a time handed out military command, high civil office, legions — everything, now restrains itself and anxiously hopes for just two things: bread and circuses"
Removing the TV from the home is the only hope for people who still believe that living in a free society is possible. This is the critical issue when any discussing of the negative effects of television are to be considered. My previous article The Plug-In Drug appeared on this particular website as it is a place where I consider "free-thinking people" to gather. Nevertheless some readers criticized it using very curious and illogical arguments.
If you believe that our entire current political and social debacle cannot be attributed to the wide infiltration of television in all aspects of our lives, then you are truly blind. Television is the modern-day opiate of the masses, used by our rulers to provide us with the bread and circuses that keep our minds off the critical issues at hand.
Serious thought must be given towards television; how it came about, by whom, and for what purpose? Before anyone can make a fair and honest assessment as to the question "Do the benefits of television outweigh the negative effects for the average person or family as a whole," once again, I strongly say, absolutely and definitely they do not. Television is the modern day disease that is ruining our minds, bodies, family, and society as a whole. It is a monstrously gross understatement to say that there is no good argument that shows that the benefits of television outweigh the negative effects on a person, family, or society.
Our societies' political and social order has become corrupted by many things. But undoubtedly the main cause and culprit is television. Television is a root cause of crime, divorce, decaying morality, and poor health; and, even worse than public schooling, it is the harbinger of a poor education. I make the last claim because most people start their children's indoctrination through the use of television four to five years before public schooling ever does.
Before I continue to attempt to get people to recognize that they've been brainwashed and to make the effort destroy the television before it destroys them, I think a brief on the facts on how television came about is in order: Television was invented in the 1920's. Yet it sat unused for nearly thirty years. It wasn't until the end of World War II that TV became prevalent in our homes. When the war ended we had hundreds of thousands of soldiers coming back home to a country where there weren't enough jobs for them. Our women were no longer needed, nor wanted, in the factories making weapons. Readers of this site know that war cannot actually bring a country out of an economic depression. The government of the USA, along with major corporations, needed to keep their profits expanding; they needed a marketplace for goods. So how did they create one? They did it by dusting off the television and cheaply putting this technology into American homes. By doing this, they could control the message much better than radio or print ever did and create a need where one didn't exist before. Television is the child of advertising. A dumbed down populace is the child of television.
In darkened rooms, with all eyes fixated on a screen, conversation frowned upon, and outside noise muffled, people were made to relax, and then mesmerized. Hundreds of thousands, if not millions, of American homes were shown the new lawnmower, the new kitchen gadgets, the new car, and the new tract housing all at the same time. Through the use of television, our government and major corporations could control what was shown to the public. Diversity was discouraged; not only was diversity in thought discouraged, but also diversity in the marketplace has been suppressed by television. How many small mom & pop stores can afford to spend several hundred thousands of dollars on a TV ad? This situation continued and has led us to where we are today: In a society of Clear Channels and Fox TV's that are run by major corporations in bed with the central government through advertising for the sole purpose of controlling the message. And that message is meant to destroy the free market spirit, dampen free thought among the people, and crush rebellion.
To get off the point for just a moment, I believe that, in many ways, the so-called hollowing out of the American economy can also be attributed to television. The government and major corporations used television from the 1950's to the present to sell Americans products that we don't really need. They sold us an image and the idea that we had to "Keep up with the Joneses." Products that are truly needed for survival, such as basic foods, milk, eggs, bread, rice, meat, vegetables, etc., do not usually need advertising as, since they are needed for survival, they will be searched out by people.
In turn, this process means that corporations and advertisers need to always find new markets; there are only so many new cars that can be sold here in America. Few people will buy a new car every year. This, in turn, makes a situation where the corporations need to leave this country and find new markets. It is in these new emerging markets where they can sell Coca-Cola and gadgets. The advertisers prime those markets by using television to show those people what the "American Dream" — or whatever they will call it there — looks like and that dream is a new car, a new house, and new gadgets....
The corporations then must move their factories out of the USA in order to retain profit margins by selling products at lower prices in those emerging markets. This, in turn, allows for a higher profit margin on those same products that are sold back to the American consumer at a higher cost.
There are many arguments against television, so many that they cannot all be named here. So I will just point out a few.
Go back a few paragraphs to where I wrote: "In darkened rooms, with all eyes fixated on a screen, conversation frowned upon, and outside noise muffled, people were made to relax, and then mesmerized." Is there any reader who will disagree with this assessment on how television is generally viewed by the public? Doesn't everyone want silence when they watch their favorite TV show? Do they not relax and prepare for the so-called experience by readying their food, drinks and snacks? Many readers mentioned that they do not like to be interrupted while watching television. Is there anyone who can disagree with the situation concerning the watching of television that I have described above?
Consider this passage from Four Arguments For The Elimination of Television by Jerry Mander:
I asked ... prominent psychologists, partly famous for their work with hypnotism, if they could define the TV experience as hypnotic and, if so, what that meant. I described to each the concrete details of what goes on between viewer and television set: dark room, eyes still, body quiet, looking at light that is flickering different ways, sounds contained to narrow ranges and so on. Dr. Freda Morris (former professor of medical psychology at UCLA and author of several books on hypnosis) said, "It sounds like you are giving a course outline in hypnotic trance induction."
Dr. Ernest Hilgard, who directs Stanford University's research program in hypnosis and the author of the most widely used texts in the field (said), "Sitting quietly, with no sensory inputs aside from the screen, no orientating outside the television set is itself capable of getting people to set aside ordinary reality, allowing the substitution of some other reality the set may offer. You can get so imaginatively involved that alternates temporarily fade away. A hypnotist doesn't have to be interesting. He can use an ordinary voice, and if the effect is to quiet the person, he can invite them into a situation where they can follow his words or actions and then release their imagination along the lines he suggests. Then they drift into hypnosis."
Now, if anyone were really honest about this, how could they say that the typical watching of television doesn't fit the same conditions necessary for hypnosis? Of course, some people will scoff at the idea that hypnosis is anything but Quack Science; for those I suggest researching the Department of the Ministry of Truth as described in George Orwell's Nineteen-Eighty-Four or Soma as referred to in Aldous Huxley's Brave New World. I suggest researching these two only if I can get those of you who still believe television is good or neutral to turn it off for a moment to bother to pick up and read a book.

The point of this is to show that television is a form of hypnosis. Hypnosis is described as "suspension of the critical factor" which expands on the idea of "increased suggestibility." A person who is hypnotized may accept statements as true that he or she would normally reject.
This may go to explain why Americans are often so ill-educated, uniformed, and uncaring about world events as well as events happening in their very own country since their main pipe of "knowledge" is an electrical device whose output is completely and totally controlled by the American government and its bed partners in the military/industrial complex. Since the fact that television is controlled by major corporations along with its prostitute Big Brother — and always will be, due to exorbitant costs — it should be self-evident that television is not neutral, is not a tool for the users, and, therefore, it cannot ever be reformed.
Do not confuse my message here. I am not an anti-capitalist. Capitalism and the free market, with all its warts, is still the best system man has ever devised, but I don't need to be homogenized to enjoy living in a free society. In fact, homogenization of thought is the very antithesis to a free society.

As I stated in my article (and confirmed by Marie Winn's book The Plug-In Drug) it is not what is on television that is bad, it is not the content that is damaging; it is the mere act of watching television that is harmful. Television is a displacement of time. It is a huge waste of time — in a hypnotic state — that implants other people's messages into the viewer's head. This makes for a bizarre state of "reality" where frequent television viewers no longer have the common sense to understand our world and true reality. One such reader made an absurd claim that "There is no scientific proof that watching television is harmful." The reader then went on to explain that scientists had not proven that digital images moving at 44.1kHz were harmful to the human eye. I won't go into it too much, but this kind of thinking is just plain ridiculous. Here's why:
Television puts people in a trance and offers up an alternate reality. People waste time watching TV and when they do, the time spent is time lost that could have been used for gaining real-life experiences. As Gary North once wrote, "Time is the only non-renewable resource." The utter notion that radioactive waves (lights) — in an unnatural color spectrum — flashing on a screen in front of someone for four to six hours a day, or more, every day, and that not having any negative effects on the human body or mind is ridiculous on the face of it. It would only take a person who has lost touch with reality and common sense, or one who watches too much TV to even consider that this practice could not be doing something, quite possibly very harmful, to the human body.
It has been obvious to most of the religions of the world for tens of thousands of years that the rays of the sun and the moon have effects on the human body and our earth. In recent years, even Western Medicine has figured it out and started using different spectrum of lights to treat many human ailments such as depression and jaundiced infants. Anyone who has ever had athlete's foot knows that white socks (yes, even white socks have a beneficial effect on certain wavelengths of light) as well as sunlight are quick cures for the ailment. Plants do not grow well under artificial lights. Light affects everything we do. The light of the moon can alter the oceans and the weather, as does the sun. It is certain and common sense that they can alter human moods. It is, quite frankly, imbecilic to think that prolonged exposure to the colored lights radiated from a television set is not harmful.
Or do some people need a million-dollar government grant to prove to them that this is so?
It is common sense that this cannot be good. The ones who fail to see that are like the type of people who need research to decide if mother's milk is better and safer than formula (as if a Nestle chemical concoction could possibly be better than a mother's milk for that mother's very own flesh and blood). That is a lunatic proposition on the face of it.
Get my point? People who watch too much TV lose touch with common sense and reality and this, in turn, leads these people to believing the most absurd notions. Of course, since only someone like Nestle would finance silly research like this, as well as buying million dollar advertising on TV to even bring it up, the people who are in hypnosis will easily accept the new "reality" provided for them by way of suggestion from television.
I've been accused of being a hippie and riding the bandwagon of the seventies by saying that television is bad for children (and that playing classical music is better than rock). To that I would say that I hope you'd read my articles more carefully and understand that I am an industry insider working in the mass media for over thirty years. Generally speaking, I make, and always have made, music-related TV and radio programs. I use this as my "authority." I do not need a ten-million-dollar government university research grant to show me what I have come to know through real-life experiences; that TV is bad and that classical music is better for small children than, say, rock, or hip-hop. Some others also have said that, by riding the bandwagon, I use this as justification to be able to brag that my child is gifted. Once again, the evidence of the damage caused by too much television viewing rears its ugly head; a cursory reading of the article I wrote would show that I never wrote what I am accused of. The Plug-In Drug speaks at length about how TV watching can cause people's ability to read and comprehend to atrophy. As I wrote, "The fact of the matter is that I reckon that, because my son watches no TV, he is actually normal. He seems gifted if only because the other kids have been made dumb because of television..." As far as my child being "gifted" due to not watching TV, I'd like to add that Richard Buckminster Fuller once said "there is no such thing as genius, some children are less damaged than others."
Another intelligent reader interestingly pointed out that, "Kids should be protected from TV with the same determination (that) protects them from child molesters. Come to think of it, viewing TV may be a form of molestation: A stranger attempts to distort a child's concept of reality, obviously without physical touching, but with carefully practiced psychological 'strokes' instead."
The television is one of the main root causes of all our problems. Bring up any subject and it can be pointed out how the television directly relates to the situation. Whether we are talking about the presidential run of Ron Paul and his campaign being ignored, and therefore, out of sight and out of mind of average Boobus Americanus or the sick state of American foreign policy, the television is, at the very least, the accomplice to the crime. It is the television that is being used as the conduit for propaganda and falsehoods that are making our society a society of ill-educated dimwits who know nothing, nor do they care to know, about the problems at hand. The television is giving the public the explanations of the problems in 15-second sound bites that are paid for by major corporations and their prostitute Big Brother; explanations that are controlled and designed to give a certain message. It is a message that is not to be discussed, interrupted, or confused.
If you wish to live as a free human being and wish that happiness upon your children, then throw away your television today. The television cannot be reformed. Don't believe me, read the books I've recommended here, and, after you do, if you still think TV is fine, then I hope you enjoy your "show."
Still, if you think what I have written is wrong, then as is your right, please ignore my warnings. I seriously doubt that any intelligent person could read the books I've mentioned and come to the conclusion that I am wrong. In fact, after reading and judging for themselves, I think most people would say that I am not enough of a hard-core anti-TV advocate. I do not write these warnings for the average person; I write them in the hopes that there are still a great many wise people around. Unfortunately, I fear that the average person is a lost cause; the grip television has on their lives is too great to ever be broken.
The central government, the controllers of the opiate of the masses, will give the average person all the freedoms they could possibly want. Just sit in darkened rooms, relax, shut out any interference, and bring snacks along. The Bread and Circuses are on air all day, every day, for their enjoyment with just the push of a button. What more freedoms could the average person want… or deserve?

Wednesday, March 7, 2012

Five Rules for Entrepreneurs and Entrepreneurship - How to Become a Entrepreneur



Worried about your job? Worried about the future? Join the club. You aren't alone. In a recent survey, 34% of all Americans were found to be worried about their jobs. So if you worry, you're normal. But I think there is a big difference between the worry a business owner or entrepreneur has about the economy and the standard company employee has about the economy. And that is because the average company employee, in many cases, has no control over whether or not they lose their job. Often times, company restructuring and decisions are made and terminations decided in offices five thousand miles away by people the employees don't even know or will ever meet.


Be disruptive and rough!


Entrepreneurs, self-employed and business owners have a better grasp over their situation and more control.

I have found through people I have met, and through my own experiences, that people who are self-employed or own their own businesses are generally more resolved and more confident about their future. Oh sure, like I said, in this economy everyone worries, and that is probably most prudent, but the self-employed or people who have learned to depend upon themselves are the most happy and confident.


So, if you are a company employee and you want to get started on creating your own business and perhaps setting yourself on the road to freedom, then today's short blog post is for you.


Here are my five most important rules for becoming an entrepreneur and entrepreneurship. These are the ones that I believe are the most basic to the success of starting your own business and actually becoming your own boss. I think there might be a few more rules that are good to know but, for now, these are the "five aces" (okay, four aces and a Joker), if you will, of the game as I see them.


The five most important rules are:


1) Try new things until you find what works
2) Be persistent as hell
3) Adapt & overcome
4) Always refine
5) Focus! And become a specialist 


Simple. Now, let me break these down and talk about each one for a moment.


First off, trying new things. You've decided that you want to start your own business but aren't sure what it is going to be. Fine. Try many new things. Did you know that Bill Hewett and Dave Packard of Hewlett-Packard got together initially and decided to make a new company but they didn't know what they wanted to make? They were completely unfocused and starting out making measuring devices like thermometers... They tried many things until they found some things that worked... The rest is, as they say, history.


Hey! Someone already beat me to these great ideas!


A few years ago, I decided that I was going to open a marketing company that focused on the travel market. I came up with a few ideas and then I was brash enough to arrange a meeting with a large, world famous airlines. I was unable to conclude a deal on the initial meetings. I was told that my presentation was "rough."


That was fine with me, actually. I wasn't insulted in the least. In my thinking I was trying something new and I had two goals: first to try to get the contract and; two, to at least learn enough from the initial meetings so that when I tried again at another company I would have learned enough from the first company to be able the get the deals. I saw it as sort of a "on the job" training and there's no better training than real-world. If you think this way then you'll realize that there is no such thing as failure, just the discovery of better ways to do things as you go.


As it turns out, I didn't get the deal at the first airlines. But, after the first meeting, I learned enough from my mistakes that I was able to land several big contracts with one European National Tourism Agency, one airline from China and the contracts for national campaigns for several big airlines. I think I ran a total of 20 campaigns (large and small) after the "failure" of the first approach to the first airlines.


By the way, a full year and one half after that first approach to the first airlines, I finally landed a massive national campaign for them at the end of last year and now they seem eager to participate in another big campaign later this year! That makes me very pleased.


That's the part of being persistent: You have to be persistent, but it's not good to be pushy. Always be available and always pass on information. That way, when your chance comes you'll be available to take it. Even after the first airlines rejected my offer, I still kept in contact with them and still passed along useful information. Whenever I thought I had a "deal they couldn't refuse" I passed along the information to them... Of course, they refused on some of the "deals they couldn't refuse" but it still allowed me to stay in touch and let them know that I was available and convenient.


So, staying persistent - but not pestering - is necessary. 


The third most important point is adapting and overcoming. In the case I gave above, after the "failure" of the first presentation, I went over that meeting in my head and "learned" what was good and I kept those parts and threw away the parts that were bad. I especially decided to work on my attitude and self-fulling prophesy. I decided to make it a rule that I would envision every meeting from now on each and every time - with no exceptions - before I went into them to create a positive outcome. Even though I almost always do this, I did not do that at the first airlines company that I went to. That won't happen again. I was too cocky and not focused on the goal enough. 


Some people might think that visualizing a successful outcome is silly, but it is not. I am a firm believer that visualizing meetings with new people is a key in creating positive outcomes... Perhaps it is akin to practicing a speech before you give it. I even visualize shaking people's hands for the first time and smiling and looking into their eyes!


Of course I visualize leaving the meeting with a great feeling and smiles on the faces of all involved.


The fourth point is about refining. That has a lot to do with number three. As you go along, making your presentation from company to company, you adapt and overcome but you continually refine your message and your presentation. Did you know that Colonel Sanders used this method 99 times before he finally made the sale that has become what Kentucky Fried Chicken is today? Ninety-nine times he "failed" but he kept trying and adapting and overcoming and he kept refining until one day someone said, "Yes!"


Oh, and did I mention that Colonel Sanders was persistent? I hope that I can continually keep up the fight even after 99 people say "No!" to me. Fact of the matter is that when that first airlines said, "No!" to me I was somewhat surprised. I knew what I had was powerful and I knew that if they said, "No!" that merely meant that I wasn't skilled enough at getting my message across. I had to refine (that is, after slapping myself on the forehead).


Colonel Sanders: He who laughs last, laughs best.


Finally, focus. You must specialize. I meet people all the time who are doing this and doing that and they can't figure out why they can't get ahead. Well, it is easy: they aren't focused. 


Here's a simple real-world example: Look around you at the restaurants. There's specialization shops and then there's family restaurants like Denny's. The specialization shops serve one type of food. Say, sushi, Italian, French, steak, etc. The family restaurant serves everything.


The family restaurant has its place but I don't think many consider it delicious. It is the specialization places one goes to for fine and delicious food. I have written more about this here.


To take the specialization example one-step further, how about professional baseball players? The so-called "Utility man" who can play several positions; they can play first base, outfield, catcher... Can you name one famous utility man? I can't. And utility men usually get paid the league minimum and are gone in a few years. But a specialist? Ah! That's different. Maybe a specialist can only do one thing well. Maybe the specialist can only throw 25 hard and fast pitches and can only last one inning but can strike out three batters... Oh, a guy like that will always have a job. A guy like that will get paid millions and be famous.


What does he do? He does one thing and he does that well. This is called "The Hedgehog Concept" you can read more about that here.  


And those are the five rules for entrepreneurs and entrepreneurship.


Some people will read this and ask themselves, "Well, okay, Mike. Now what do I have to do to get started?" I suppose to answer that question, there might be a sixth rule. That rule would say something like 


"You get started by doing." 


Or, as Yoda would say, "There is no try. There is only do."




As in my example above in going to the airline for the very first time, I think it would be foolish to expect that I would have had a 100% success rate (actually have batted almost 1000 since that first time) but we must be realistic and remember what our purpose is: We want success but we will also have to adapt and overcome, refine and be persistent. Get started by doing. Learn as you go. Get advice and read books.


There is nothing stopping you from being an entrepreneur excepting your own fears, indecision and hesitation.


The world needs entrepreneurs. There's definitely an job opening there for you.


This post inspired by Jeffrey Scott

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