Crowd Funding? WTF? Yes!
I started producing, directing and co-hosting a 5 hour Friday morning FM radio show on 76.1 InterFM. The show is entitled, "WTF?"
.....What!? That's not a foul name? "WTF?" Means, "What the Friday?" (Kind of like "TGIF" means, "Thank God it's Friday" and NOT "Thank God it's F*cked!") Heavens! What kind of a people have you been hanging out with? Now, go wash your brain out with soap and water! What if your mother ever found out what you were thinking? You should be ashamed!
Anyway, the show is going well. It's not your typical Japanese FM radio show (boring) and we are loud, laugh and play loud music. You can see the WTF? program web page here. http://www.interfm.co.jp/wtf/index.php?mode=fri&id=32
The other day, we had a gentleman by the name of Yu Sasamoto, the head cheese of WESYM, as a guest on the show and he told us about "Crowd Funding." You might have heard of Crowd Funding but weren't too sure of what it was. Yu explained it all to us.
Crowd Funding is a way for people (without deep financial backing) to get their fans and friends to help fund their projects. It's a boom in the west and just starting out in Japan.
Being the kind of guy who doesn't quite understand this new-fangled "Internets" thingy, I decided that the best way to learn wasn't reading the "Users Manual" but by just jumping in and doing it! So we started our own Crowd Funding effort.
In this effort, I want to do three things:
1) I want to fund a product for program merchandise
2) I want to help build a buzz for my program
3) I want to help build "community"
4) I want to take the extra proceeds and help out my favorite charity: Children with Incurable Diseases (That's me as Santa!) (If that link doesn't work, use this: http://modernmarketingjapan.blogspot.jp/2011/12/santa-claus-visits-hospital-for.html)
The campaign just started yesterday and I think it is going OK!
Crowd Funding seems like a great idea and I want to do more if the future! See below the actual page for our effort. Crowd Funding is cool!
Japan's Radio Show X Crowd Funding: Engaging with listeners.