It is my purpose to get my name and the name of my company and service out to the public in the most effective way possible; and the best way to do that is to use the Internet. The Internet is targeted marketing and media and it allows me to focus my message to the audience; and it does it for free. I cannot think of a cheaper price than free, can you?
I go to the Internet to get great information with a focused message; and I get that information for free. I hope that this is the same reason some of you good folks come to see me everyday. I'm trying to give you all tips on how to empower yourselves and increase your business in Japan everyday.
One reader asked me how it was possible that I was able to get my name at #1 on a Google search if someone merely searched "Mike" and "Tokyo" (remember that there are millions of foreigners in this country and there's been many many famous Mike7s to come here; think Mike Tyson in Tokyo, etc., etc.) Well, let me tell you that you can do the same thing too! You can get high rankings on a Google or Yahoo search in the most cost effective way possible. But, just starting a blog or a vlog and letting sit there isn't going to do it.
You can either buy search words like BP did for "Oil Spill" etc., or, if you are on a limited budget, then you can put in the effort. Elbow grease is the answer, my friends!
I believe that the only way to get great Google or Yahoo search results is to keep hammering away at putting out a lot of good quality stuff on a consistent basis. You must keep at the blogging and writing and to continually put up good quality, useful stuff, for your readers. You need to put up new information at least 3 times a week and you need to keep the message focused.
But how to keep the message focused? That could be tough, especially if there are so many topics that interest you. Like me. I'm interested in many things Japan. So I write for three different places; my blog, my company blog, and on wwwlewrockwell.com
This blog (my blog) is targeted to foreign businessmen wanting to sell their products and services in Japan to the Japanese... Only. (If that seems obvious or absurd, realize that there are many foreigners in Japan trying to sell their products and services to the other foreigners living here. I do not deal with those). That's why this blog is called, "Modern Marketing Japan."
On my company blog, Universal-vision.jp, I mirror items on this blog, but I also place Japanese language news releases there too. Here's a recent example. The final place that I try to blog consistently is at Lew Rockwell. Lew Rockwell is the most read Libertarian site in the world and ranked by Alexa in the Top 15 of the most read sites in the entire world.
Blogging, making YouTube videos, Twitter, Myspace, Facebook, Mixi and doing U-Stream are all important but remember that just setting up a blog or a YouTube channel and then putting up new information on it once a month or once every two months is just not going to get you the results you need. You need to put up new blogs, information or videos at least three times a week.
As David Meerman Scott wrote in the bible of new media marketing, The New Rules of Marketing and PR, when he quoted the president of The Concrete Network;
"You need to think about how a series of one hundred news releases over two years will benefit your business and then commit to it, understanding that nothing is an overnight thing."
Of course, this is all a part of my ever continuing opinion that, if you want to succeed in Social Media, Marketing and the Internet, then you must continually produce content by writing and on your own blog and give it away for free.
Write a lot but keep messages focused... By the way, I have another new article on Lew Rockwell about silly things in Japan here.
I hope you get a laugh.
Alexa, Internet, content, Lew Rockwell, blog, Social Media, Japan, marketing, article, Alexa,
I go to the Internet to get great information with a focused message; and I get that information for free. I hope that this is the same reason some of you good folks come to see me everyday. I'm trying to give you all tips on how to empower yourselves and increase your business in Japan everyday.
One reader asked me how it was possible that I was able to get my name at #1 on a Google search if someone merely searched "Mike" and "Tokyo" (remember that there are millions of foreigners in this country and there's been many many famous Mike7s to come here; think Mike Tyson in Tokyo, etc., etc.) Well, let me tell you that you can do the same thing too! You can get high rankings on a Google or Yahoo search in the most cost effective way possible. But, just starting a blog or a vlog and letting sit there isn't going to do it.
You can either buy search words like BP did for "Oil Spill" etc., or, if you are on a limited budget, then you can put in the effort. Elbow grease is the answer, my friends!
I believe that the only way to get great Google or Yahoo search results is to keep hammering away at putting out a lot of good quality stuff on a consistent basis. You must keep at the blogging and writing and to continually put up good quality, useful stuff, for your readers. You need to put up new information at least 3 times a week and you need to keep the message focused.
But how to keep the message focused? That could be tough, especially if there are so many topics that interest you. Like me. I'm interested in many things Japan. So I write for three different places; my blog, my company blog, and on wwwlewrockwell.com
This blog (my blog) is targeted to foreign businessmen wanting to sell their products and services in Japan to the Japanese... Only. (If that seems obvious or absurd, realize that there are many foreigners in Japan trying to sell their products and services to the other foreigners living here. I do not deal with those). That's why this blog is called, "Modern Marketing Japan."
On my company blog, Universal-vision.jp, I mirror items on this blog, but I also place Japanese language news releases there too. Here's a recent example. The final place that I try to blog consistently is at Lew Rockwell. Lew Rockwell is the most read Libertarian site in the world and ranked by Alexa in the Top 15 of the most read sites in the entire world.
Blogging, making YouTube videos, Twitter, Myspace, Facebook, Mixi and doing U-Stream are all important but remember that just setting up a blog or a YouTube channel and then putting up new information on it once a month or once every two months is just not going to get you the results you need. You need to put up new blogs, information or videos at least three times a week.
As David Meerman Scott wrote in the bible of new media marketing, The New Rules of Marketing and PR, when he quoted the president of The Concrete Network;
"You need to think about how a series of one hundred news releases over two years will benefit your business and then commit to it, understanding that nothing is an overnight thing."
Write a lot but keep messages focused... By the way, I have another new article on Lew Rockwell about silly things in Japan here.
I hope you get a laugh.
Alexa, Internet, content, Lew Rockwell, blog, Social Media, Japan, marketing, article, Alexa,
1 comment:
I'd like to learn more about marketing here.
Have a great day!
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