Saturday, February 26, 2011

Bloggers Unite! High Quality, Original Content is King!

Writing a blog can be a very tiresome, worrisome, frustrating and exhausting experience... It can also be hugely rewarding. Recently, the Net has taken down governments with Bloggers, Tweeters and Facebooker's taking the lead role. 

Shouldn't you start to stake your claim by starting a blog?

It might be the most rewarding thing you undertaken in years! It is for me.
XTC - King for a Day 
Currently, I am spending my time coaching two wonderful people on the virtues of blogging and how it will help them and their business grow. Coaching is a lot harder than I thought it would be. I sometimes am asked to blog or teach blogging to people, but, with these two, it is the very first time I've ever said, "Yes!" I said "Yes!" to these folks because I believe they have some great insights and I know they have some experiences and expertise that no one else has.  

My "students" are incredible people. They can add a world of knowledge and information to help us bloggers build, as Google describes it, "a healthy web-ecosystem." I think I understand what Google means by this. They mean that they want various sites that have original content rather than sites that collate information from various blogs.

I mean, news sites are needed and designed to aggregate various news sources, but there seems to be an increase of blog aggregation sites that offer no new, original information but simply list up a bunch of articles from various blogs around the world and copy and paste those on their site.

If those blog's purpose is to spread the word on a particular position concerning politics or social issues, then I understand that. If their purpose is to use other original content to gain hits on their websites so that they can get higher Google Search rankings so that they can sell more affiliate stuff when people click on links on their pages, well, I can't fault someone for trying to make a living, but I can see how Google would want to help support the independent original thinkers.

Now, Google has gone one step further. They've made a major tweak to their algorithm so that these "content farms" get lower search result rankings.

Yahoo! reports:   
Google tweaks search to punish 'low-quality' sites

Google says it has tweaked the formulas steering its Internet search engine to take the rubbish out of its results. The overhaul is designed to lower the rankings of what Google deems "low-quality" sites.
That could be a veiled reference to such sites as Demand Media's, which critics call online "content farms" -- that is, sites producing cheap, abundant, mostly useless content that ranks high in search results.
Sites that produce original content or information that Google considers valuable are supposed to rank higher under the new system.
The change announced late Thursday affects about 12 percent, or nearly one in every eight, search requests in the U.S. Google Inc. 
Wow! This affects one in eight!? So, the point is, once again, original content is king on the Internet. 
Sure, Mr. and Ms. Blogger, we are not "journalists" in the traditional sense of the word, but we never claimed to be. Nevertheless, our opinion matters more and more everyday.
People listen to what bloggers have to say! Take, for example, you see a full page color ad in the newspaper for a new steak-house. The steak-house spends $20,000 for that ad. The ad says the restaurant is great! Do you go to that restaurant? If it were me, I wouldn't pay any attention to the ad at all. It wouldn't motivate me to go there.
But! If a blogger I like says that the restaurant is good, I probably would go and try it once. Why? I know the blogger is telling me the truth. I read this blogger's writing often. I know s/he didn't receive a bunch of money to write that recommendation. That means I have a relationship with this blogger and know who s/he is. I trust this person. 
Now, Google has saluted us with giving us more power on the web by rewarding us original content makers with this Search Engine tweak.
Thanks to Google Search Engine for recognizing us as the force to be reckoned with that we have become.

More concrete details on Google's new search engine algorithm here.
PS: I've written recommendations for cheap eats in Tokyo. There's cheap and good tasting sushi in Yoga; Raw Fish & drinks in Futagotamagawa; Delicious soba in Daimon; Wine & Dine in Omotesando; Fantastic Udon in Kamiyacho; Tokyo's best coffee and meeting place in Hanzomon; Tokyo's best hamburgers at Tsubame Grill; Out of this world Croatian food in Kyobashi at Dobro - Now, who you gonna trust? Me or some full page ad in the newspaper?
Think about it. Let's start blogging! The world wants to know you!

1 comment:

Ira Hata said...

I'm happy with your opinions, Mike.

The world is not ready for someone like me...