Thursday, January 6, 2011

Study Confirms: Internet Surpasses TV for News Among Young People

Just an update on an earlier post about the sooner-than-you-think demise of major TV station. The final sentence says it all: "Now, it's just a matter of time before spending catches up with the audience."

This time from Business Insider:

According to a new Pew study, the Internet surpassed TV as the number one news source for 18-to-29 year olds in the U.S. last year.
The trend isn't new--the Internet has been gradually replacing other sources of news for the last decade, with a particularly sharp rise in 2007. But 2010 is the first time that the Internet surpassed all other sources of news for young users. The trend will only accelerate as those younger users age and move into other demographic groups.
The Internet is also closing in on newspapers as the number-two news source among 50-to-64 year olds, and finally surpassed radio in the over-64 demographic.
Now, it's just a matter of time before advertising spending catches up with the audience.

Why spend tens of thousands on TV or radio advertising when you cannot measure your results? Why not buy internet advertising that you pay for each person who views or clicks?

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