Monday, April 2, 2012

Quite Coincidental Results of Miss Universe Beauty Contests, Games and Sports After Japan Disasters



Now, that the Miss Universe Japan contest is over and my dear friend Andrew over at the "It's a Wonderful Rife" blog picked the winner (the guy does have good taste!) I have an observation that I'd like to share with you.


sexy Japanese girls

This observation comes from years of working in the mass media and in marketing. It is an observation on something that happens so repeatedly I am surprised that it seems that few others notice it.

In the seminal George Orwell book, 1984, the protagonist Winston Smith is at his office working. He gets up from his desk and heads to the restroom. There he is greeted by his boss. His boss asks Winston if he saw the 'big game' last night. Winston answers in the negative. Then the boss says something like,

"Wow! That was an exciting finish to a very exciting game! That's the best script we've written in a long time!" 

"I wouldn't kick any of them out of bed for eating sembei!"

I think most people can already get what I am implying here. What I want to say is not a negative comment, nor a positive one. I am merely making  an observation as to the way things are and run in this world.

It doesn't matter if it's sports, or elections, news or even beauty pageants; if big money is involved you can bet that a big factor of "entertainment" and "drama" is indelibly tied into the result.

Let me give you some recent examples:

Japan suffers the worst natural calamity in centuries.... That year Japan's Women's Soccer team wins the world championship for the first time in their history...

A year later, the winner of the Miss Universe Japan 2012 beauty contest comes from the prefecture that was worst hit by the earthquake and tsunami...

In 1995, Kobe was devastated by the Great Hanshin Earthquake... Quite coincidentally, I'm sure, the Kobe baseball team, the Orix Blue Wave, won the championship in 1995 and 1996.

There's a ton more of examples like this... Remember a few years back when Japan and Korea hosted the 2002 World Cup and Korea met powerhouse Spain? Yeah, Spain lost to Korea. In the final 10 minutes of the game, three goals by Spain were called back. Now, I'm not saying that game was "fixed" per say... But, face it folks, the World Soccer League is a business like any other. The Asian countries all had lots of money and any business knows that expansion into Asia is a smart and profitable move... The league knows that the local leagues must succeed and do well at home. This, of course, made for a situation whereby the league tries to arrange, how do you say? Better and more accommodating conditions for the Japanese and Korean teams.   

I think Japan finished in the top 8. Korea finished in the top 4. Neither of them have ever been in the top 16 (32?) before or since. You judge for yourself what that implies.

And don't think for a moment that this is confined to Japan and soccer... It happens in the USA and Europe for ALL major sports events. The bigger the money involved, the more corrupt the results will be. Please refer to Sumo is Fixed Like All Other Pro Sports

Take the example of CBS who used to do the Superbowl every year. CBS sells commercial time on the Superbowl for tens of millions of dollars. CBS wants to sell 4 or 5 hours of this commercial time to a sponsor.

If the games are blowouts and 70% the viewers turn off their TVs before the first half ends, sponsors are very upset. When sponsors are upset, the TV stations are very upset. Why? Because, if games are boring and people tune out, if this happens too much and too often then sponsors won't want to spend big money next year because they fear the same thing will happen.

If the sponsors don't pay big money, then who doesn't make big money? The league and team owners.

If you are an American, you might remember the Denver Broncos getting to the Superbowl in the early 1980s. They got blown out two years in a row. The games were basically over 1/2 way through the second quarter. The viewers turned their sets off. There haven't been any blowouts since then. Is it any wonder why?

Like I said, pro sports are a big business. The leagues have a product to sell. That product is supposed to be an exciting sports event that last for 4 hours and is profitable to their mass media partners too. When the game is over after 45 minutes, there are some very unhappy sponsors and media partners.

The league cannot afford to have that.

Now, many people will get angry at what I am saying here... But it's true. 

The girl who won the Miss Universe Japan Beauty Contest is a very beautiful girl and she deserves to win... I'm not taking anything away from her. But don't think for a moment that she didn't get special attention because of where she's from. I think it would be foolish to entertain the thought that she didn't.

In the case of this Miss Universe contest, the folks who run these contests also have concerns about public image and Corporate Social Responsibility. They also don't want to be seen as exploiting women so they want to put the best face forward and show that their contest is good and beneficial for society. Miss Miyagi winning this contest brings much good publicity and business to that devastated area. 

Miyagi needs good news, no?

It's good that Miss Miyagi won the contest but don't think for a minute that the disaster, pain, suffering and memory of March 11 didn't help the give the judges more consideration of her over the other girls.

The contest is, after all, run like a business.

2 comments:

Andrew Joseph said...

Hi Mike... Do I believe that favoritism exists? Absolutely. Did it play a part in the Miss Universe 2012 pageant? It would be hard not to say yes, though one hopes the judges are looking at true beauty and talent rather than her geographic locale... I'm not talking about her ass, but rather where her ass is from.
Conversely (and I use that word incorrectly), the soccer match with Korea and Spain... did the host factor play a role? It always does, for some reason - especially in soccer. But... the ref is from a neutral country... or should be. No matter who wins or loses, the ref will get death threats. Point to remember... everyone loves an underdog, and most people hate the Spanish men's soccer team. (I'm kidding! I don't care for them, I prefer England - where I was born).
but... I do agree that sometimes votes are 'bought' with a great sob story. Miss Miyagi is gorgeous, though.
Get her on your show and ask her if she think she got a pity vote for being from Miyagi-ken. But get me an autographed photo FIRST, please!

Andrew Joseph said...

And thanks for the plug!!!